Sports Media Report
Torque Esports‘ virtual esports racing series was shown live on TV for the first time in a new broadcast partnership with the Disney-owned, ESPN.
Starting last Saturday (April 11), The Race All-Star Series – Fully Charged by ROKiT Phones reached millions of homes via the new airtime-for-content partnership with ESPN. Saturday’s All-Star Cup and Legends Trophy races were shown live on ESPN2 from 12:00 noon US Eastern time and replayed Sunday on ESPN2 at 1 pm ET.
Created to fill the motorsport entertainment void caused by the COVID-19 pandemic, Torque Esports was on “pole” as the first to create a live-streamed event to fill the racing void on March 15 when major events were canceled including the opening rounds of the Formula 1 and IndyCar championship.
Now known as The Race All-Star Series – Fully Charged by ROKiT Phones – the Torque Esports-created series has become the first broadcast esports racing event to reach more than 600 million homes around the world.
The Torque Esports events feature two separate competitions – the All-Star Cup, which pits the leading stars from Formula 1, Formula E, IndyCar, sportscars, and more against the world’s top sim racers; and the Legends Trophy.
The entry list for the Legends Trophy featured familiar names for ESPN viewers, including Formula 1 World Champions Emerson Fittipaldi, Jacques Villeneuve, and Jenson Button and Indy 500 winners Juan Pablo Montoya (also a F1 star), Dario Franchitti, Helio Castroneves, Gil de Ferran, and Tony Kanaan.
“For more than 40 years, ESPN has been the leader in sports with its groundbreaking coverage, and we’re immensely proud to have The Race All-Star Series – Fully Charged by ROKiT Phones now shown live on the network,” Torque Esports President and CEO, Darren Cox said.
“When we debuted our esports racing events, our live streaming numbers were off the charts, and now our agreement with ESPN along with our entire international broadcast package is taking virtual racing to an unprecedented global audience.
“This is an incredible opportunity for Torque Esports to introduce this genre of racing to new fans around the world. Many ESPN viewers have watched the likes of Fittipaldi, Villeneuve, Montoya, Franchitti, Castroneves, and more before but never all together in such an incredible field.
“We’re also introducing the stars of tomorrow to fans too. ESPN viewers saw the journey of World’s Fastest Gamer winner Rudy van Buren as he earned his title in 2017 – now they get to see him and the rest of the world’s top esports racers fight with top real-world racing stars as well.”
