Sports Media Report
Sports industry titans, Sports Illustrated and Topps, come together to celebrate the 70th anniversary of the first Topps baseball cards with a new series launching March 16. With a total of 70 cards in the special edition set, each one will depict one of the most memorable Sports Illustratedbaseball covers ever printed. Two new cards will be offered per week, printed on demand and available for only seven days. Following a similar way in which TOPPS NOW products are made available, the 70th Anniversary cards will be printed exclusively to meet demand. Fans and collectors will be able to view and purchase the cards as they are released week to week on https://www.topps.com/cards-collectibles/online-brands/sports-illustrated.html.
Among the initial card offerings are legendary covers featuring Mike Trout (August 27, 2012), Duke Snider (June 27, 1955), Larry Walker (June 11, 2001), Kirby Puckett (April 6, 1992), Vladimir Guerrero Sr. (May 1, 2000), Boston Red Sox (November 10, 2004), Greg Maddux (August 14, 1995), Mookie Betts (October 28, 2020), Derek Jeter (June 21, 1999), and Stan Musial/Ted Williams (July 8, 1957).
“Millions of baseball fans know and love both Topps and Sports Illustrated, and we’re proud to be able to bring these two iconic names together in this highly collectible product,” said Jeff Heckman, Global Director of E-commerce, Topps. “The amazing photography from nearly seven decades ofSports Illustrated covers has provided works of art that can also be cherished as collectible cards to help relive great memories.”
“For both baseball fans and collectors, Topps and Sports Illustrated rank as two of the most venerable brands in sports,” said Michael Sherman, VP Media Brands, Authentic Brands Group, owner of Sports Illustrated. “We’re thrilled to continue building the brand’s legacy in the booming collectibles space and help commemorate Topps’ 70th anniversary with so many of Sports Illustrated’s historic covers.”
