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FlexIt Adds ‘Basketball Whisperer’ Hanlen

FlexIt, known for its personalized fitness offerings such as its premium training platform, FlexItPRO, announces a focus on improving its athletic performance offering. This initiative is being headed by Drew Hanlen, one of the most sought after personal trainers in the NBA, who has worked with Joel Embiid, Bradley Beal, Jayson Tatum, and Zack LaVine. Hanlen will be the first PRO coach to offer athletic performance coaching on FlexItPRO

Hanlen will help PRO users utilize Virtual Personal Training to sharpen their skills and athleticism on the court. Users can draw on Hanlen’s many years of experience to get an in-depth analysis of their game along with drills designed to improve their basketball performance. Hanlen will use the FlexIt platform’s training specific features such as live-drawing and exercise projection to highlight problematic areas and display proper form. 

Drew Hanlen is one of the most renowned personal trainers and performance consultants in the basketball industry. He has coached at the professional and collegiate levels, cultivating the talent of players who developed prestigious NBA careers. Hanlen is also a highly sought after public speaker, giving seminars on athletic coaching, game preparation strategy, motivation, and more. His experience and wisdom are available to the general public for the first time through FlexItPRO.

“FlexItPROis all about connecting people to training and resources they wouldn’t otherwise have access to,” said FlexIt CEO and Founder Austin Cohen, “Drew is one of the most sought after experts for basketball training, and typically only trains a select group of highly talented prospects. We’re very excited to be providing his time and experience like never before and to not only connect users to their physical fitness needs, but also enable them to perfect their technique, mentality, and game with a true PRO.” 

FlexIt’s award winning Virtual Personal Training platform is designed with input from fitness experts and trainers to make it perfectly suited to exercise. Proprietary features such as timers, specialized camera views, and music integration ensure users remain engaged throughout their session. Form correction features like live-drawing and exercise projection allow trainers to pinpoint specific areas that need adjustment and display proper form to ensure users work out safely and efficiently. 

“FlexIt Virtual Personal Training has been great for me because it’s allowed me to connect with athletes wherever they are, whenever they want to get working,” said Hanlen, “The best part of VPT is anyone can do it. It can be people picking up a sport for the first time in their life, or it can be somebody that’s an ultra elite athlete.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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