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MSG Networks to Air ’30 Days of 30, Presented by Caesars Sportsbook’ Celebrating Lundqvist

Flickr-Robert Kowal

MSG Networks today announced a month-long lineup of special programming, “30 Days of 30, presented by Caesars Sportsbook,” to celebrate former Rangers goalie and franchise icon Henrik Lundqvist. The multi-platform campaign will begin today, Wednesday, December 29th across MSG Networks’ linear, digital and social channels. The coverage will continue for 30 days and nights, culminating on the night of Friday, January 28th when the Rangers will be retiring Lundqvist’s number 30 into the rafters at Madison Square Garden prior to the team’s game versus Minnesota.

To support the launch of Caesars Sportsbook in New York, the sports betting operator will serve as presenting sponsor of the 30-day countdown. The programming throughout the month will honor the legendary career of Lundqvist, one of the most decorated and accomplished goaltenders in NHL history. Lundqvist, who recently joined MSG Networks as a studio analyst for select Rangers telecasts, played 15 seasons in the net for the Rangers and finished his career with a franchise-record 459 wins, which ranks sixth all-time in league history.

As part of the commemorative coverage on the night of the jersey retirement, MSG Networks will premiere “Henrik Lundqvist the Journey, Presented by Chase,” a new, one-on-one interview special with Lundqvist, hosted by his former teammate and Rangers analyst Steve Valiquette. During the candid, sit-down conversation, Lundqvist will give an in-depth look back at his storied career, while sharing some of his favorite memories from his time with the Rangers. The interview will air at 5:30pm ET on Friday, January 28th, prior to the network’s pregame ceremony coverage getting underway at 6:00pm ET that night.

Some of the additional coverage highlights during the month-long campaign will include:

  • 30 Nights of Games – late night re-airs of some of the best games from Lundqvist’s career with the Rangers, including his first NHL win in 2005, iconic playoff moments and more
  • Congrats to the King – series of vignettes featuring a mix of Rangers greats (Mike Richter, Mike Keenan) former teammates (Mats Zuccarello, Marc Staal, etc.) and opponents from around the league (Sidney Crosby, Alex Ovechkin, etc.) sharing their thoughts on Lundqvist’s career and his impact on them, which will air each day across the network’s digital and social platforms and be integrated into its live games at night
  • Henrik in Primetime – select nightly programming blocks consisting of past episodes of shows that have aired on the network profiling the life and career of Lundqvist, such as “Beginnings,” “Connections” and the interview series “The Mask with Henrik Lundqvist”

The campaign throughout the month will include interactive elements and increased editorial content across the network’s website, YouTube and social media channels. The programming each night will also be available for viewers on MSG GO, the network’s live streaming and video on demand platform.

During his career, Lundqvist led the Rangers to an incredible 11 playoff appearances in a 12-year span, which was highlighted by a trip to the Stanley Cup Finals in 2014. He was named to five NHL All-Star teams and won the prestigious Vezina Trophy in 2012, an annual award given to the league’s top goaltender. Lundqvist currently holds the record for most wins by a European-born goaltender in the NHL.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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