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Equestrian Lifestyle Network Now Available on Xfinity X1

RideTV HorseRide Television Network, Inc. today announced plans to bring RIDE TV, available as a subscription video on demand (SVOD) service and devoted exclusively to equine sports and lifestyle, to Comcast’s Xfinity X1 platform. Available over the internet on X1, RIDE TV is expected to launch this summer, giving Xfinity X1 customers nationwide who love everything equine the ability to enjoy hundreds of originally produced programs by saying “RIDE TV” into their X1 voice remote or by navigating to the service in the networks section of Xfinity On Demand. RIDE TV can be added to a customer’s Xfinity service for $4.99/month.

“With RIDE TV coming to X1, millions of equine enthusiasts across the country will now be able to access our original and exclusive content on one of the most technologically-advanced television platforms ever built,” said Peter Clifford, Senior Vice President of Distribution and Sponsorship Sales for RIDE TV.

RIDE TV Chief Executive Officer Michael Fletcher added, “I wish to personally thank the leadership of Comcast for launching our service.  By supporting independent networks like RIDE TV and making them available via the Xfinity X1, it is evident Comcast is committed to giving customers more choice when it comes to enjoying the programming that’s most important to them.”

Over 35 million Americans ride horses every year, and one in 63 Americans have a direct connection to the horse industry. It is estimated that the U.S. horse industry adds nearly $122 billion to the economy on an annual basis.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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