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Heineken Channels In-Game MLS Experience With Stadium In A Box Promotion

Heineken 0.0 HomeAs pro sports continue their delayed starts, continuations and finishes to their respective seasons, leagues and partners are brainstorming ways to simulate in some virtual way the experience of attending a game in person. And while some teams are offering fans the opportunity to have “cardboard cutouts” of their images in the stands, there hasn’t been much in the way of bringing the stadium into the couch any more than TV broadcasts have always done.

In launching its Heineken 0.0 non-alcoholic beer, the Amsterdam-based brewer is partnering with MLS in what might be the most aggressive attempt at giving fans the feel of being on hand–or at least in mouth–with the Stadium in a Box promotion aimed at the food and beverage part of game day.

MLS fans have the chance to win a supersized Heineken 0.0 Stadium in a Box that includes a real stadium seat from their favorite team, iconic stadium food and a custom Heineken 0.0 beverage fridge delivered right to their door. Each Stadium in a Box is unique to a U.S.-based MLS team and will serve as the perfect setup for fans cheering from home when the regular season resumes.

To win, soccer fans just need to show how they #CheersfromHome and tag @Heineken_US and #Promo on Twitter and they could win the authentic stadium experience delivered right to their door.

Fans in select markets (New York, Los Angeles, Philadelphia, Washington, DC, San Francisco, Boston and Las Vegas) will also be able to receive a free 6-pack of alcohol-free, Heineken 0.0 delivered to their homes just for entering, while supplies last. Visit www.HeinekenCheersFromHome.com for official rules and more details.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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