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Deuce Brand Partners With Kyrie Irving To Launch KAI Bands

Kyrie_Irving (Erik Drost)

KAI Bands, a vision created by 2016 NBA Champion and 7-time NBA All-Star, Kyrie Irving, has officially launched. Wristwear has long been a favorite accessory of Kyrie’s, and in 2011, he joined forces with a young lifestyle and apparel brand based in San Diego known as Deuce Brand. Since that initial meeting in 2011, Kyrie and Deuce have worked side-by-side on creating a unique variety of bands that Kyrie has personally designed and worn during many of his biggest moments both on and off the court. Wristbands have become an integral part of Kyrie’s personal style and they have provided him with an outlet to express the feelings and beliefs that have fed his championship drive. KAI Bands was created to build a community of fans who desire to share Kyrie’s motivation, ideology and of course, the style he brings to the wristwear game.

“Kyrie has been part of the Deuce family practically since Day One and it’s beyond exciting to form this partnership and create KAI Bands,” said Deuce Brand CEO Gary Hughes. “This has been an incredible opportunity to make Kyrie’s vision a reality.”

The first collection of KAI Bands features 3 different styles: The Legacy, The 2.0, and Premium wristbands.  Each band is made of ultra-soft silicone with high-quality ink injection.  They are designed to be reversible so you can experience 2 different styles in one wristband!

The Legacy band features the quote “I AM HUMAN’ on the outside of the band and the number 11 multiple times around the inside.  This style of band is featured in 8 different colors.

The 2.0 wristband is available in 2 colors: Black and White. The 2.0 wristbands feature ‘KAI’ on the badge on the outside and the quote “Be still and know I am grateful for what is meant for me, I will not stop until all my people are free” on the inside.  

The Premium wristband is available in 3 different colors: Black, Red and White.  These wristbands feature ‘KAI’ on the outside and the number 11 multiple times around the inside of the band.

All three wristbands are now available for $25 apiece at https://kaibands.com/.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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