Jeffrey Pollack, a sports business executive with more than 25 years of leadership experience driving catalytic change, growth, and innovation, has been appointed the first Executive-in-Residence in the Global Sports Business master’s program at Rutgers University.
Pollack will serve as a guest instructor and coach and guide students as they begin to navigate their career paths in the sports industry.
“We are thrilled to have Jeffrey as part of our GSB family,” said the program’s executive director Mike Finkelstein. “His career in sports has been extraordinary and we know Jeffrey will provide our students with a unique, seasoned perspective as they begin their professional journey.”
“It is an honor to support the Rutgers Global Sports Business program,” said Pollack. “I look forward to working closely with the students, Mike Finkelstein, Art Burke, and the rest of the faculty. The Rutgers approach to sports business education is progressive and entrepreneurial, and I appreciate the opportunity to share my stories and experiences.”
Jeffrey most recently served as President and CEO of the XFL. He joined the XFL in 2019 as President and COO to lead all strategic planning and business operations, reporting directly to Chairman and Founder Vince McMahon. Under Pollack’s leadership, the XFL launched in 2020 to critical acclaim and proved that spring football in the United States can work.
Among other projects, Jeffrey is currently advising Basketball Hall of Famer Tracy McGrady on his launch of the Ones Basketball League (OBL), a new global one-on-one-basketball tournament that has just tipped off its first season.
Lauded for helping businesses and brands rethink, recalibrate, and evolve, Pollack — immediately prior to his leadership role at the XFL — was Special Advisor and Chief Marketing and Strategy Officer for the NFL Los Angeles Chargers. He has also served as Executive Chairman of the Professional Bull Riders, President and Commissioner of the World Series of Poker, Managing Director of Broadcasting and New Media for NASCAR, and Strategic Communications Consultant and Vice President of Marketing and Corporate Communications at the NBA.
Pollack is the founder of The Sports Business Daily, the original trade publication for the sports industry. Through his vision and direction as President and Publisher, “The Daily,” launched in 1994, immediately became the industry standard and must-read for sports executives, and gave rise to a proliferation of sports business news and information services around the world.
Trained as a leadership and organizational performance coach at the Rutgers University LCOP Program, Pollack also serves confidentially and selectively as a coach to other executives in the sports, entertainment, and media industries.
Pollack has a bachelor’s degree from the Medill School of Journalism at Northwestern University, a master’s degree from The Graduate School of Political Management, and a master’s degree in sports management from the University of Massachusetts at Amherst. He also completed Harvard Business School’s Advanced Management Program.
The Global Sports Business Master’s Degree Program at Rutgers, recently ranked No. 18 in the country and 32nd in the world among sports management graduate programs, is designed to train leaders for careers in all sectors of the sports industry. It is a broad-based, inherently global, industry-specific program of study that reflects Rutgers’ traditional strengths in finance, marketing, management, and law, as well as its location in the New York/Philadelphia/Washington northeast corridor, the center of the sports industry.