Sports Media Report
FantasySportsNetwork.tv (“FSN”), owned by Major League Polo (“MLP”), continues to stun the NFT/NIL industry with strategic multi-sports collaborations by capitalizing on NIL opportunities with players for NFT drops in every one of America’s top sports leagues and beyond. Managing a NFT & NIL portfolio of thousands of athletes from the NFL Alumni, NBA, MLB, FIFA and MLS, FSN and MLP announced another sixteen (16) Major League Baseball legends (Andruw Jones, James Baldwin, Brian Boehringer, Homer Bush, Shane Spencer, Tom “Flash” Gordon, Nicholas Gordon, Dee Strange-Gordon, Devon Whyte, Mike Mohler, Greg Vaughn, Tanyon Sturtze, Luke Gregerson, Charlie Hayes, Jeff Nelson and Charles Johnson) to their impressive NFT/NIL portfolio.
FSN and MLP have growth hacked into a market leader position for Name Image and Likeness (“NIL”) by collaborative mash-ups campaigns designed by MLP’s President & Chairwoman, Kimberly Casey Carr, with sports legends like Terrell Owens (49’ers/Bengals/Eagles/Seahawks) for an upcoming clothing line collaboration, Charles Oakley (Bulls/Knicks/Raptors/Wizards) with an exclusive Bourbon line, George Lynch (L.A. Lakers/Hornets/Philadelphia 76’ers) with HBCU contracts and Tanyon Sturtze (New York Yankees/White Sox/Tampa Bay) in player growth and brand collaborations.
As benchmark, Fanatics was recently valued at $18 Bln for its general fan apparel/ecommerce. Major League Polo, with its larger portfolio of NIL relationships, intends to develop further apparel collaborations for its NIL partners, and even buy, sell and trade merchandise, collectible NFTs, trading cards and sports memorabilia on several of its digital sports platforms such as fantasysportsnetwork.tv, worldseriesofpolo.com and polojoe.com for its sports legends and 1000+ collegiate athletes.
Gerard Touhey, MLP’s Collegiate & HBCU NIL partner, stated, “I believe Kimberly’s visionary sports strategies will lead us to the top in dealmaking for this emerging NIL marketplace. I have no doubt that our team has the wherewithal and talent to innovate and evolve as the marketplace continues to develop.” Both Touhey and Tanyon Sturtze, a former New York Yankees star, recently rallied the Major League Baseball players on behalf of MLP’s NFT Horsepower roster. Sturtze commented about the baseball NFT/NIL opportunity, “As a player and long-time veteran of Major League Baseball, I can say we are always looking for new avenues to promote players and the league. We are creating something absolutely unique here with this NFT and the partnership with Kimberly. I truly believe this will kickstart a fantastic future for every athlete involved.”
