Sports Media Report
The National Football League and SiriusXM announced today a five-year extension of their broadcasting and marketing agreement. SiriusXM and the NFL have been teaming up to deliver fans NFL games and exclusive content since 2004 and their new agreement extends their relationship beyond two decades.
Under the terms of this new agreement, SiriusXM becomes the exclusive third-party audio provider of every NFL game across North America. SiriusXM subscribers will continue to get access to every NFL game live through Super Bowl LXI in 2027 on SiriusXM radio and on the SXM App, as well as SiriusXM NFL Radio, SiriusXM’s 24/7 radio channel dedicated entirely to the NFL.
The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team, making it easy for fans to find and listen to their favorite team’s announcers for every game. Starting this season, each team channel on the SXM App will now also feature the team’s pre- and post-game shows before and after every game. All 32 team channels are also available in vehicles equipped with SiriusXM 360L radios.
SiriusXM NFL Radio (channel 88) offers the most in-depth audio coverage of the NFL. The daily programming lineup features shows hosted by NFL experts and interviews with players, coaches and executives from around the league, live coverage of marquee NFL events like the Super Bowl, NFL Draft, NFL Combine, training camps, owners’ meetings and more.
Every Sunday during the season, the channel offers an exclusive live show, SiriusXM NFL Sunday Drive, that takes listeners in and out of multiple live game broadcasts so they can hear the day’s biggest plays and most exciting game action in one place, accompanied by live analysis and one-on-one postgame interviews with the day’s star players.
“We are pleased to continue our agreement with SiriusXM,” said Brian Rolapp, the NFL’s Chief Media and Business Officer. “SiriusXM continues to be an important part of the NFL family, providing fans access to live game audio as well as all the news and information around their favorite teams in addition to SiriusXM’s great 24/7, 365 League coverage on SiriusXM NFL Radio.”
“The popularity of the NFL, and the passion of their fans, is extraordinary. Since 2004 the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.”
As an Official NFL Sponsor and the exclusive third-party audio provider to distribute every NFL game across North America SiriusXM will continue to have rights to use the NFL ‘shield’ logo and collective NFL team trademarks. For more information and a schedule of NFL games on SiriusXM, visit www.SiriusXM.com/NFL.
