Sports Media Report
Today, For Soccer Ventures (FSV), an independent media and experiences company focused on the growth and long-term development of American soccer announced BODYARMOR Sports Drink as Presenting Sponsor of its influencer soccer league, “The Association.” The Association, acquired by FSV in 2021, is an experiential soccer league celebrating the sport, culture, and people that make the game vibrant.
The Association features a balance of impactful and influential soccer, fashion, music, and popular culture personalities with various teams representing LA-based businesses and brands in a two-month long league competition held on Thursday nights at Optimist Studios located in El Segundo, CA.
Each matchday provides a collaborative space and platform to share local voices representing art, music, fashion, sneakers, tech, gaming, and more. The immersive fan and player experience boasts unique brand activations, live music provided by various DJs, celebrity appearances, free food and drinks, live art installations and a full-service merchandise area.
Similar to the 2018-19 season when The Association helped launch SpaceX’s Space United to use soccer as a means to engage area youth through STEM education, this year’s The Association League will incorporate outreach programs with local youth soccer organizations aimed at integrating the next generation on and off the field and working with brand partners to leave a legacy in the community.
The 2022 installment of The Association will feature teams from CAA, Sony, Religion Of Sports, 424, The Shoe Surgeon, Winston House, AEG, Immortals FC, the American Outlaws, and Google.
For BODYARMOR, this initiative builds upon its existing involvement with the larger soccer community as the Official Sports Drink of Major League Soccer since 2019. Earlier this year, BODYARMOR and For Soccer Ventures also partnered on a successful grassroots community project in Minneapolis, MN at the 2022 Major League Soccer All-Star Game.
For more information on the Association and its various Los Angeles-based events and activations, please visit www.TheAssociationLeague.com.
