Sports Media Report
America’s Boating Channel™, the U.S. Coast Guard funded boating safety and boater education video service, produced by United States Power Squadrons® (USPS), has entered into an agreement with H2o Racing to include coverage of the Aquabike World Championship and F1 Powerboats World Championship as part of America’s Boating Channel’s new smart TV offerings.
The announcement was made by America’s Boating Channel’s Vice President of Business Development, Kathy Strachan, and Melissa Payne, Chief Executive, Blonde Ambitions, which represents numerous sporting properties including several premiere nautical events.
“The coverage of high-profile powerboat racing, along with boating news shows will add impactful video content to our program mix and we are thrilled to showcase H2o Racing, starting with two world class boat races, in both our smart TV on-demand app and linear video channel,” said Kathy Strachan.
Melissa Payne added, “The appeal of these races is global and by partnering with America’s Boating Channel, we will undoubtedly expand and diversify boat race coverage and boating news programs, bringing them to an even wider audience. The H2o family and I are very pleased that our shows will be featured on America’s Boating Channel’s smart TV platform to strengthen our reach further into the USA and the Caribbean.”
Strachan concluded, “America’s Boating Channel’s expansion from initial online and social media delivery of boating safety and boating education videos, to become the first television channel fully dedicated to boating, is now underway. We will distribute a broader mix of higher appeal video content, encompassing boating lifestyle, sports, news, and entertainment genres, on smart TVs, as well as computers and mobile devices, in the coming months. Launch dates for both the America’s Boating Channel on-demand app and linear video channel will be announced soon.”
