Home / News / International Friendly USA Vs Mexico Ranks As Highest Rated Sporting Event In 2023 On Spanish-Language TV

International Friendly USA Vs Mexico Ranks As Highest Rated Sporting Event In 2023 On Spanish-Language TV

Telemundo, the exclusive Spanish-language home of the U.S. National Teams, reports that Wednesday’s match between international soccer rivals USA and Mexico averaged a Total Audience Delivery (TAD) of 1.75 million viewers across all platforms including Telemundo, Universo, Peacock, TelemundoDeportes.com and the Telemundo app. The highly anticipated match delivered an Average Minute Audience (AMA) of 171,000 viewers across Peacock and Telemundo’s digital streaming platforms. 

The game between the biggest rivals in Mexican soccer tied 1-1 and was simulcast on Telemundo and Universo averaging 1.52 million viewers and 795,000 adults 18-49 during the match window, ranking as the #1 sporting event across Spanish-language television since FIFA World Cup 2022™. 

Locally, the game ranked #1 total day regardless of language in Los Angeles, Houston, Phoenix and Sacramento among A18-49. Additionally, the game ranked #1 in its time slot regardless of language in New York, Miami, Dallas, and Chicago

Telemundo Deportes is the leading U.S. sports media brand and destination for the biggest and best global sports programming in Spanish language, delivering a comprehensive roster of live and studio programming featuring the most significant and most in-demand sporting events, including exclusive Spanish-language coverage of all FIFA properties and Teams USA through 2026. In addition to serving as the exclusive U.S. home for Liga MX’s Chivas de Guadalajara home matches, the network offers comprehensive Spanish-language coverage of the Premier League. Beyond soccer, Telemundo Deportes will deliver again Spanish-language coverage of NFL’s Sunday Night Football this year, continuing the historic momentum from airing Super Bowl LVI, the most-watched NFL game in Spanish-language history and the decade’s highest-rated Spanish-language non-soccer sporting event. 

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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