Home / News / Kitman Labs announces Performance Intelligence Deal with Danish Superliga Club, FC Midtjylland

Kitman Labs announces Performance Intelligence Deal with Danish Superliga Club, FC Midtjylland

MCH Arena Herning, credit Wikipedia EUpdates

Kitman Labs, the global enterprise SaaS company providing the only single, centralized operating platform for performance intelligence in the elite performance industry, today announced a new deal with Danish Superliga club, FC Midtjylland. This deal makes FC Midtjylland the fifth club in the League to subscribe to Kitman’s proprietary, multi-solution advanced operating system, iP: Intelligence Platform. Other clubs adopting the platform include: Aalborg Boldspilklub, Aarhus Gymnastikforening, FC Nordsjaelland and Viborg FF. All five clubs have now been onboarded, the technology has been deployed and will be in use throughout the 2024 season.

In all instances, the clubs have adopted the full suite of Solutions including: Performance Medicine, Performance Optimization and Talent Development. The platform combines medical, performance and talent development data into a single, interactive system that yields actionable intelligence to support specific performance outcomes while providing a complete, comprehensive view of each individual player within the team.

“We are pleased to continue to work with progressive and insightful football clubs the world over. These five clubs – representing close to half of the Danish SuperLiga – show how we can customize each program to support the bespoke needs and objectives of each organization within the League,” Kitman Labs CEO Stephen Smith said. “ Whether it’s ensuring a heightened level of regulatory compliance related to personal and medical data or systemizing the most effective talent development pipeline, our technology – combined with the Team’s expertise – has been designed to address the most critical operational needs and objectives of teams and leagues within global sport.”

The Intelligence Platform allows us to gather all of the Club’s data and make it easily accessible to all relevant departments. This applies to everything from training planning to talent development and treatments in the physical sector,” said Sven Graverson, Sporting Director, FC Midtjylland . “With Kitman Labs, the data is available in real time and ensures that there is a common thread from Guldminen to the first team with better insight into the individual player, efficiency of the work process and integration of data into the decision-making process.”

Kitman Labs has an established track record of working with top Leagues and teams across a variety of sports at the professional and collegiate level including, soccer, American football, basketball, and rugby. The company’s technology has been used by some of the world’s most elite sports organizations, such as Bayer Leverkusen, Malmö FF, and Columbus Crew.

This new business launch follows other recent business strategy moves Kitman Labs has undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion* in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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