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The Basketball League and SportsCastr Announce Exclusive Streaming Partnership

The Basketball League ActionThe Basketball League (“TBL”) has announced an exclusive streaming partnership with SportsCastr, the award-winning digital platform backed by David Stern, Steve Smith and the NFL Players Association. As part of the partnership, all regular season and postseason TBL games for the 2020 season will be streamed exclusively on SportsCastr, utilizing the platform’s groundbreaking technology that enables viewers to choose their own commentator, or be the commentator themselves.

The games will be available at SportsCastr.com/TBL free of charge, with the full suite of interactive features available to all registered SportsCastr users. On SportsCastr.com/TBL, users will be able to access live games, on-demand replays, weekly highlights shows and user generated live-streams from fans, players and coaches.

“Personalization is the future of the fan viewing experience,” says SportsCastr CEO Kevin April. “The Basketball League is the first of many innovative leagues that recognize the power of using SportsCastr to provide an immersive, lean-in viewing experience to increase fan engagement and league affinity.”

SportsCastr will allow TBL viewers to sort commentators based on language, location and gender, and swipe from one commentator to the next without missing a moment of the game. Fans will also be able to jump in and commentate the games from anywhere in the world in real-time.

“We are thrilled with our partnership with this innovative technology leader,” says Evelyn Magley, CEO of The Basketball League. “Our partnership with SportsCastr will allow us to engage our current fan-base as never before, and reach an exponentially broader fan-base as well.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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