Sports Media Report
A few months after launching its innovative continent-wide grassroots initiative, NLL UnBOXed™, the National Lacrosse League today announced its first local market, multi-year presenting partnership as Tampa General Hospital (TGH) will join the League to bring the NLL’s fast-paced lacrosse game play to more young boys and girls throughout the Tampa Bay area.
The “Tampa Bay Snowbirds™ presented by Tampa General Hospital” will begin the initial phase of NLL UnBOXed activations this year, with the League providing Snowbirds and TGH-branded lacrosse equipment to participating Tampa Bay-area elementary and middle schools for use in physical education classes for all students.
“A primary goal for NLL UnBOXed always centered on partnering with influential local leaders and community-driven companies to help us introduce and foster a new love of NLL-style, fast-paced lacrosse to young boys and girls across North America,” said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. “We are thrilled to begin this exciting journey with our friends at Tampa General Hospital and bring the Tampa Bay Snowbirds to life in Bay Area schools starting this fall.”
While the first wave of Tampa Bay-area schools who registered to bring NLL UnBOXed to their students will be announced in the coming weeks, any elementary and middle school administrators, athletic directors, and/or physical education teachers can request to become an inaugural participating school by registering at NLL.com/UnBOXed.
“Tampa General Hospital is committed to promoting health and wellness in our community to prevent illness and chronic health conditions,” said Kim Christine, administrator of community health and wellness at Tampa General Hospital. “This partnership not only helps us connect youth to the growing game of lacrosse, it allows us to invest in creating a healthier Tampa Bay.”
Tampa Bay joined seven other North American markets in the League’s inaugural class of “NLL UnBOXed Lacrosse Communities” unveiled in November 2023. To illustrate its commitment to growing box lacrosse participation and skill development across Canada and the United States, the NLL created community-relevant team names and bold brand identities for each of the nine markets: Baltimore Ghost Crabs™, Charlotte Cobras™, Minnesota Lake Dragons™, Montréal Castors™, Seattle Shipwrecks™, St. Louis Howlers™, Tampa Bay Snowbirds™ presented by Tampa General Hospital, and Utah Spikes™.
NLL UnBOXed will drive the expansion of the League’s current multi-national activation footprint to include approximately 60 North American communities by the 2028 Summer Olympics in Los Angeles when sixes lacrosse, similar to the NLL’s 6-on-6 box lacrosse game play style, returns as a medal sport for the first time since 1908.
Officially licensed NLL UnBOXed merchandise, including a wide selection of Snowbirds’ apparel and collectibles, will debut later this year with exclusive reveals all summer via the League’s social media channels.
The 2023-24 NLL regular season wraps up this week before the 2024 NLL Playoffs begin on Friday, April 26.
