Sports Media Report
Leading online trading provider CFI has today announced a transformative partnership with seven-time Formula 1™ World Champion Lewis Hamilton, as its newest Global Brand Ambassador.
The landmark, multi-year agreement marks a pivotal moment for CFI, aligning the group with one of the most iconic figures in motorsport history. As the all-time leading driver in Formula 1™ with 104 career wins, Hamilton is known for his unwavering pursuit of excellence and innovation, as well as his advocacy for diversity and inclusion.
His dedication to pushing boundaries, both on and off the track, mirrors CFI’s commitment to empowering traders worldwide with cutting-edge technology, inclusive opportunities, and relentless support. Hamilton’s drive for success and positive change makes him an ideal representative of CFI’s values and mission.
In his role as Global Brand Ambassador, Hamilton’s influence will extend beyond representation. His success and dedication will inspire and engage CFI’s global audience, highlighting the synergy between CFI’s cutting-edge trading solutions and Hamilton’s commitment to excellence both on and off the track.
The partnership will also further both parties’ shared goal for a better, more equal future, with CFI making a donation to Hamilton’s Mission 44 organisation as part of the agreement. Mission 44 is a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.
Lee Goldwater, Executive Vice President Commercial, SPORTFIVE, said: “We are proud to have assisted our client, CFI, in securing their latest ambassador deal and facilitating this strategic partnership between two leaders in their respective industries.This agreement is another exciting example of the growing influence of athlete sponsorships in sport and highlights the possibilities of creating both meaningful and mutually beneficial collaborations.”
Hisham Mansour, Co-founder and Managing Director of CFI, said: “Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes. Having him onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey. With a legacy spanning over 25 years and a reputation marked by innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration.”
Lewis Hamilton, seven-time Formula 1™ World Champion and founder of Mission 44, said: “I’m excited to join CFI as their Global Brand Ambassador. This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their customers. Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community.”
