Sports Media Report
To continue its efforts around soccer in the community, Toyota partnered with For Soccer, the leading independent media and experiences company focused on the growth and long-term development of American soccer, on two local youth soccer club donations in the cities of Fort Worth, Texas and Los Angeles, California. These donations form part of Toyota’s ongoing commitment to the sport and to cultivating a culture of mobility through sports in communities throughout the United States.
“La Pelota Nos Mueve“, an initiative started last year, formed part of Toyota’s efforts during the Concacaf Gold Cup as an ongoing effort to support local soccer clubs nationwide. A special focus is given to girls as it aims to empower Latina girls, a group often overlooked in the predominantly suburban and costly pay-to-play soccer system in the U.S.
Toyota provided two youth soccer clubs in Los Angeles, California and Fort Worth, Texas, with donations of soccer equipment to support both the players and coaches. The two groups, Downtown LA Soccer Club (DTLA) and Monterrey Rayados, respectively, were selected for their specific focus on supporting girls of all ages. Both clubs provide not just the space to play but also the financial support through uniforms and scholarships to ensure financial barriers do not stop them from participating. Additionally, the Rayados soccer club fosters an inclusive environment, welcoming children with autism and training coaches to work with special needs children, who then help educate all their players on the importance of creating a supportive atmosphere where they can better understand and accept all individuals.
To date, five soccer clubs have received donations from Toyota: Garland Tigres (Dallas, Texas), Las Vegas Diversity FC (Las Vegas, Nevada), KSA del Deporte (Los Angeles, Calif.), Monterrey Rayados (Forth Worth, Texas), and Downtown LA Soccer Club (Los Angeles, Calif.).
This initiative will be showcased on Toyota Latino social media channels on July 28, 2024, in celebration of National Soccer Day.
Toyota has been involved in the beautiful game for more than a decade, through partnerships with organizations like Concacaf’s Gold Cup and this year’s inaugural W Gold Cup and community soccer groups like Alianza de Futbol. The community initiative has been active this past year, from taking kids from soccer clubs to tournament games to providing a donation of important equipment making it possible for kids and coaches to continue playing soccer.
