Sports Media Report
FE, one of the fastest-growing brands in sustainable high-end sports apparel and an official NHL licensee, has secured the additional rights to create an apparel collection featuring Washington Capitals superstar Alex Ovechkin as he nears the National Hockey League’s all-time goals record. Ovechkin’s name, nickname, image, likeness, replica signature and trademarked “THE GR8 CHASE” logo assets all are part of the partnership.
To launch this collaboration, FE has created the Alex Ovechkin Capsule Collection —a tribute to one of hockey’s greatest players. With just 8 goals to go from breaking Wayne Gretzky’s NHL record of 894 career goals, FE is marking Ovechkin’s monumental journey with a collection as legendary as the player himself.
“Alex Ovechkin’s pursuit of history is a moment that transcends hockey—it’s about legacy and perseverance,” said Bill Chang, CEO of FE. “At FE, we take immense pride in what we’ve built—pushing the boundaries of fan gear while staying true to our commitment to sustainability and innovation. Our Ovechkin Capsule Collection is highly detailed and crafted for fans who want to own a piece of history while supporting a more sustainable future.”
“We are excited for FE to bring Alex Ovechkin fans a unique collection of Officially Licensed NHL product that utilizes their unique digital printing technology and product designs to celebrate his career and embrace the excitement around The Gr8 Chase for the NHL goal record,” said David Abrutyn, Chief Business Officer for CAA Hockey and longtime agent of Alex Ovechkin.
The initial collection will feature hoodies, lace-up hoodies, track jackets, reversible bombers, waffle henleys, bonded fleece quarter-zips, and t-shirts—all made from 92% to 100% recycled fabric at FE’s solar-powered fabric mill and enhanced with FE’s state-of-the-art digital printing technology.
Standout pieces include the water-repellent Color Block Reversible Bomber. The main side is a statement piece, digitally printed with legendary photos of Ovechkin in action, while the sleek reversible side features his career achievements and iconic jersey number. The Lace-Up Hoodie takes fan gear to the next level with a customhood digitally printed with a collage of Ovechkin’s most unforgettable moments. Meanwhile, the Fleece Hoodie delivers an engineered ombre’ design featuring “THE GR8 CHASE” across the entire piece, from the front to the back and as an all-over print inside the hood. The Track Jacket‘s front showcases a dynamic image of Ovechkin celebrating, layered over a subtle “OVECHKIN” outline and an inner lining packed with an allover collage of Ovechkin’s memorable moments. The back highlights his Stanley Cup victory, with an iconic photo. The Bonded Fleece Quarter Zip features a bold silhouette of Ovechkin celebrating, with “The Chase” and “Ovi” prominently displayed, symbolizing his relentless pursuit of greatness.
The Ovechkin Capsule Collection is just the latest in FE’s celebration of the greatest moments in hockey, both past and present. FE has also designed custom blazers for some of the sport’s most historic celebrations, including the Boston Bruins Centennial Celebration on December 1, 2024, and the New York Islanders Hall of Fame Night on January 18, 2025. Additionally, FE has launched The Legends of the Game Collection, a line of limited-edition reversible bomber jackets that honor some of the most iconic players in hockey history.
Sustainability meets sports greatness in this exclusive drop. The collection will be available soon on FE’s official website and select exclusive retail partners, with the official release date to be announced. Stay tuned for more details on this launch.
