Sports Media Report
Telemundo dominates Spanish-language TV with a game-changing March 2025 lineup, featuring World Cup Qualifiers, the network’s new nightly show El Pelotazo and its presentation of el Clasico de Mexico earlier this month.
World Cup Qualifier, Argentina vs. Brazil on March 25
The more recent win for Telemundo Deportes was last night’s World Cup Qualifier, featuring a triumphant Argentina with a secure spot in the 2026 World Cup beating Brazil 4-1. Telemundo’s presentation of this storied rivalry averaged 1.34 million total viewers and 488,000 adults 18-49. The game ranked as the #1 primetime program among adults 18-49 regardless of language across all broadcast and cable, propelling Telemundo to rank as the #1 primetime network on Tuesday night regardless of language in the demo.
World Cup Qualifier, Brazill vs. Colombia on March 20
Brazil’s 2-1 win vs. Colombia propelled Telemundo to rank as the #1 network in Spanish-language television during primetime with an average of 1.2 million total viewers and 444,000 adults 18-49. The match peaked at the 10:15 pm ET quarter-hour, averaging 598,000 adults 18-49 and 1.5 million total viewers. Overall, the viewership was up 60% among adults 18-49 and 53% among total viewers vs. World Cup Qualifier match, Argentina vs. Peru (11/19/2024), and up 145% among adults 18-49 and 92% among total viewers vs. World Cup Qualifier match, Brazil vs. Ecuador (9/6/2024).
El Pelotazo Premiere Month
Telemundo’s new dynamic and fast-paced late-night sports show airing live seven days a week at midnight ET/PT, El Pelotazo, premiered on March 10, and since, the show has grown week over week delivering strong wins for the network. El Pelotazo averaged 277K total viewers and 79K adults 18-49 during the week of March 17, increasing +8% and +12%, respectively, vs. premiere week. For the second consecutive week, El Pelotazo outperformed Univision’s late-night sports commentary show Contacto Deportivo by +31% among total viewers and +51% among adults 18-49 from Monday through Friday.
El Clasico De Mexico: Chivas vs. America on March 8
Telemundo’s presentation of El Clasico de Mexico continues the trend of being the most watched regular season Liga MX game on Spanish-language television each year. Chivas vs. America on March 8 averaged 1.2 million total viewers and 568K,000 adults 18-49, ranking as the #1 program in Saturday total day on Spanish-language TV. The game fueled Telemundo to rank as the most watched Spanish-language television network on Saturday prime among total viewers. Additionally, Chivas vs. America beat the Cruz Azul vs. Monterrey match on Univision by +44% (vs 843K) among total viewers and +56% (365K) among adults 18-49. And El Clasico de Mexico was the #2 sporting event regardless of language on broadcast TV among adults 18-49 following NBA Celtics vs. Lakers on ABC.
Including digital, El Clasico de Mexico had a Total Audience Delivery of 1.5 million viewers across all platforms.
