Sports Media Report
nVenue, a leading global provider of live predictive analytics solutions used by leagues and media for fan engagement across broadcast, OTT and digital properties, today announced a groundbreaking collaboration with the Women’s National Basketball Association (WNBA) that will revolutionize the way fans experience the game.
Through this effort, the WNBA will gain access to nVenue’s industry-leading analytics platform to power its media products and drive real-time fan engagement, which will enable the league to provide fans with personalized content, interactive experiences, and deeper insights into the game.
nVenue will gain access to the WNBA’s unmatched expertise in fan engagement as it develops innovative products and solutions for the WNBA gaming and media ecosystems. The collaboration will also allow nVenue to expand its reach in women’s sports and further its mission of providing fans with the most immersive and engaging sports entertainment experiences to date.
The WNBA is a leader in fan engagement, and we are honored to work with them to bring our analytics and engagement solutions to their passionate fan base,” said nVenue CEO Kelly Pracht. “We will create new and exciting ways for fans to connect with the WNBA and its players in what is a testament to the growing importance of analytics and fan engagement in the sports industry. By combining the WNBA’s expertise with nVenue’s technology, this effort will set a new standard for fan engagement in women’s sports.”
“Collaboration with nVenue’s industry-leading technology will continue to enhance how fans engage with WNBA games,” said WNBA Chief Growth Officer Colie Edison. “As the WNBA fan base continues to expand, nVenue will enable us to provide additional ways to reach audiences in an even more engaging and immersive way.”
