Sports Media Report
Nike and TOGETHXR, the trailblazing media and commerce company that’s risen to prominence as one of the foremost voices in women’s sport, are announcing their partnership to continue amplifying women athletes through storytelling and the launch of a new apparel collection.
The Nike x TOGETHXR Everyone Watches Women’s Sports product collection is centered around TOGETHXR’s iconic slogan, which aims to elevate the visibility, recognition and support of women athletes worldwide. The product collection features a soft, heavyweight cotton T-shirt built with comfort and fit in mind; a midweight French terry fabric hoodie; and an unstructured club cap with a mid-depth design. All items in the collection are available in two colorways: Off Noir, recalling the original dark Everyone Watches Women’s Sports T-shirt, and Sail, the first contrasting lighter shade bearing the TOGETHXR slogan.
Through this partnership, Nike and TOGETHXR aim to reshape the conversation surrounding women’s sport by focusing on the limitless potential of women athletes. Both brands believe in the transformative power of offering a stage to showcase their talent, stories and impact — knowing that a win for women athletes represents a win for all athletes.
“TOGETHXR was created to amplify the voices of women athletes and to show the world that women’s sports are not just something to be watched, but something to be centered and invested in,” said TOGETHXR Chief Content Officer Jessica Robertson, who co-founded TOGETHXR with Nike athletes Alex Morgan, Sue Bird, Chloe Kim and Simone Manuel. “This partnership with Nike allows us to take our mission to the next level. We will not only create access to new and exciting products on a global scale, which we know women’s sports fans so greatly seek, but will also build a future where women’s sports receive the respect, resources and investment they truly deserve.”
In December, Nike and TOGETHXR collaborated to launch the TOGETHXR Everyone Watches Women’s Sports edition of the Nike G.T. Hustle 3 in celebration of the highly anticipated rematch between two of the top teams in women’s college basketball, USC and UConn, and two of their star players, Nike NIL athletes JuJu Watkins and Paige Bueckers.
The Nike x TOGETHXR Everyone Watches Women’s Sports apparel collection is now available globally at nike.com, the Nike App, togethxr.com, and select Nike stores and Dick’s Sporting Goods locations across the United States.
