Sports Media Report
The SBD World’s Strongest Man has unveiled its lineup of sponsors for the 2025 competition, which will feature 25 of the world’s top strongmen facing off in an epic series of events. The competition returns to Sacramento, California, from May 15–18, 2025, marking its first appearance in the city since 2022. LUCY joins the World’s Strongest Man roster as a first-time partner this year and will support the world-class event alongside returning partners Rogue Fitness, KNAACK, AIRWAAV, Visit Sacramento and title sponsor SBD.
“We deeply value the relationships we’ve cultivated with our core sponsors and the meaningful impact we’re able to create together through the World’s Strongest Man platform—including with the City of Sacramento, which we’re proud to return to for a third year,” said Rebecca Levin, Vice President, Rights, North America, IMG. “With its fast-growing digital fanbase, extensive global broadcast reach, and viral social content, World’s Strongest Man provides a unique opportunity for brands and host cities to connect with an organic, authentic, and highly-engaged audience.”
SBD returns for a sixth year as the title sponsor of the World’s Strongest Man. SBD is the market-leading producer of apparel and accessories for strength sports. Designed and manufactured in the United Kingdom, SBD products are relied upon by elite strength athletes worldwide in the most grueling contests, like World’s Strongest Man.
Returning as the “Official Equipment Supplier” for the eighth year, Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company remains dedicated to serving the needs of serious athletes at every level.
LUCY joins World’s Strongest Man as an official partner for the first time. Designed for adult nicotine users seeking a modern, more flexible experience, LUCY nicotine pouches offer a discreet, spit-free format that fits seamlessly into the lives of athletes and fans alike. As a first-year partner, LUCY is proud to support the strength, focus, and discipline that define the World’s Strongest Man — and to celebrate the power that drives us all, in both mind and body.
KNAACK® is excited to return for the fifth consecutive year as the “Official Security and Tool Storage” sponsor of the World’s Strongest Man competition. This year, KNAACK will sponsor the new KNAACK Carry & Hoist event, which challenges athletes with a timed two-part task: first, carrying two KNAACK toolboxes, followed by a seated arm-over-arm hoist of a larger toolbox. In celebration of the incredible strength and determination required to compete at this level, KNAACK will once again present the prestigious peer-voted “KNAACK Tools of a Strongman” award to one deserving athlete.
AIRWAAV is back for its third year as the “Official Mouthpiece” of World’s Strongest Man. Backed by 15+ years of peer-reviewed research, the AIRWAAV Performance Mouthpiece is trusted by top competitors—including 2023 champion Mitchell Hooper and reigning three-time champion Tom Stoltman—to boost strength, endurance, and recovery. This year, AIRWAAV is also highlighting the Recovery Mouthpiece for sleep, designed to improve nighttime breathing and accelerate recovery overnight, along with all-new Nasal Strips. AIRWAAV will have a booth in the WSM Fan Zone with a full range of products available at an exclusive event price.
Visit Sacramento works to improve the quality of life for residents by driving visitor spending that supports the local business community, creates jobs and makes Sacramento a better place to call home. As the premier destination marketing and development organization for the region’s tourism industry, Visit Sacramento plays a lead role in the projects, programs and attractions that bring visitors to the city.
Additional 2025 partners also include Waiakea, Kinesio and Select Medical.
