Sports Media Report
Trailblazing media and commerce company TOGETHXR – originators of the Everyone Watches Women’s Sports™ slogan – today announced an exciting lineup of programming set to take over Indianapolis from Thursday, July 17 through Saturday, July 19. With the spotlight on this premier destination event in women’s sports, TOGETHXR is ensuring that fans and players alike get the chance to experience everything the weekend has to offer – all while celebrating the skill and star power that’s set to take center court.
The TOGETHXR festivities begin on Thursday, July 17 with the annual Aflac x TOGETHXR Queens of the Court Party, an exclusive event that celebrates the players and includes appearances from the biggest names in women’s sports and culture.
The fan-centric events begin on Friday, July 18 with a Gameday Glam COVERGIRL Pop-Up experience – complete with the ultimate beauty lounge, featuring express glam touch-ups, a DJ, drinks, and giveaways.
Also on Friday, ‘The Tip Off’ presented by TOGETHXR x Bumble will bring together industry leaders and cultural tastemakers to create space for authentic connection.
To close out the weekend on Saturday, July 19, fans are invited to the Aflac x TOGETHXR Queens of the Court Panel Discussion, hosted by Andraya Carter, with special guests Sydney Colson, Rickea Jackson, Kate Martin, and Dawn Staley before TOGETHXR x Paula’s Choice Timeout celebrates beauty, hoops, and community with a special live sideline chat featuring University of Connecticut stars Azzi Fudd and KK Arnold.
Serving culture-forward content, TOGETHXR will roll out Ally Financial All-Access with Syd & TP to provide engaging behind-the-scenes coverage that brings fans closer to the biggest moments, Ally’s fan activations, and the culture of the weekend with the faces of the league: Sydney Colson and Theresa Plaisance, who are known as Syd & TP.
Note: The Aflac x TOGETHXR Queens of the Court Party and ‘The Tip Off’ presented by TOGETHXR x Bumble are invite-only events. Below is a listing of events that are free and open to the community, with select events requiring RSVP in advance.
FRIDAY, JULY 18 EVENT DETAILS
Gameday Glam COVERGIRL Pop-up: Join TOGETHXR and COVERGIRL at the ultimate beauty lounge featuring express glam touch-ups, a DJ, drinks, and giveaways to keep you feeling fresh all weekend long. Athletes, fans, and influencers can stop by for mini everyday makeovers before snapping their own glam shot in a custom photo experience and taking home a bag of COVERGIRL x TOGETHXR goodies. Visitors will also have the option to customize their own cosmetic bags. The Gameday Glam COVERGIRL Pop-Up will take place on Friday, July 18 from 1-4 p.m. ET at Victory Field – Elements Financial Club (501 W Maryland St, Indianapolis, IN 46225).
SATURDAY, JULY 19 EVENT DETAILS
Aflac x TOGETHXR Queens of the Court Panel Discussion: Grab your crew and join us at The Cabaret for an event with your favorite women’s basketball personalities. The conversation will be hosted by Andraya Carter, with special guests Sydney Colson, Rickea Jackson, Kate Martin, and Dawn Staley. Doors open at 11 a.m. ET for the Aflac x TOGETHXR Queens of the Court Panel Discussion on Saturday, July 19 at The Cabaret (924 N Pennsylvania St Suite B Indianapolis, IN 46204).
TOGETHXR x Paula’s Choice Timeout: Join TOGETHXR during the star-studded weekend for a celebration of beauty, hoops, and community— featuring immersive beauty activations by Paula’s Choice, a nail bar, TOGETHXR merch pop-up, a live sideline chat with University of Connecticut stars Azzi Fudd & “KK” Arnold, drinks, and a lounge space to connect, recharge, and glow. TOGETHXR x Paula’s Choice Timeout will take place on Saturday, July 19 from 3-7 p.m. ET at Proper (614A Massachusetts Ave Indianapolis, IN 46204).
