Sports Media Report
TCL Team Boxing League (“TCL”), the first and only professional boxing league with a team-based ownership model, has announced a dynamic new partnership with Event Tickets Center (www.eventticketscenter.com), naming the platform the Official Secondary Ticketing Partner and Resale Marketplace of the league through the end of the 2025 season. Event Tickets Center will have category exclusivity and the rights to leverage TCL league and team IP across its marketing and promotional efforts.
The partnership started with over a dozen events remaining in the successful 3rd season of TCL. They will ride TCL’s current momentum into tonight’s Semi-Final playoffs match ups between the Phoenix Fury vs. Philadelphia Smoke and the NYC Attitude vs. Las Vegas Hustle. And in two weeks, Event Tickets Center will be visibly present at the MegaBrawl Championships taking place on August 31st in Glendale, Arizona. The partnership combines ticketing convenience with wide-ranging brand visibility in one of the fastest-growing properties in combat sports.
The arrangement includes several key elements designed to maximize brand visibility across multiple platforms. In terms of broadcast integration on Merit TV, the agreement features Event Tickets Center commercials, in-broadcast brand features, broadcast billboards, and in-ring announcer mentions.
The partnership ensures prominent logo placement in the ring, as well as TCL’s LED entrance wall. A highlight element of the Event Tickets Center partnership is the naming rights to the “On Deck” fighter warm-up zone which will be known as “Best Seat in the House”. Additionally, Event Tickets Center will receive social and digital media components which include a weekly branded post across TCL’s social platforms, along with integrated storytelling and campaign support using TCL teams and intellectual property.
“This partnership is a great match widening our reach and provides greater access to TCL for fans,” said Kevin Cassidy, CEO of Team Combat Entertainment. “Event Tickets Center makes it easier for fans to be part of the live action while gaining valuable exposure across TCL’s growing media footprint. It’s a win for everyone involved.”
“We’re thrilled to partner with Team Combat League and bring fans closer to one of the most exciting formats in professional sports,” said Abby Croell, head of Brand & Partnerships of Event Tickets Center. “TCL’s fast-paced, team-based structure is electrifying, and our platform is all about delivering seamless access to that kind of must-see entertainment. This collaboration lets us connect passionate fight fans with unforgettable live experiences.”
To catch all the action of TCL Team Boxing League’s third season, tune into Merit TV and visit www.teamcombatleague.com for schedules, tickets, and team info.
