Sports Media Report
The American Association of Professional Baseball (AAPB) today announced historic growth across digital media, broadcast viewership, and sponsorship partnerships, reflecting the league’s expanding national presence and growing fan engagement on every platform.
“This data confirms what we have felt all season, that our fans are more connected than ever,” said Joshua Schaub, Commissioner of the American Association. “We are not just growing, we are thriving across every digital touchpoint, providing entertainment for fans and tremendous branding opportunities and exposure for our sponsors.”
In 2025, the American Association’s total television audience reached 10.23 million viewers, representing a nearly 12,000 percent increase over the past seven years. The league’s multi-platform broadcast strategy continues to deliver record results with expanded coverage on AABaseball.TV, YouTube, Fubo Sports Network, RYZ Sports Network, Gray Media, and Unbeaten Sports Channel, among others.
Key 2025 Growth Highlights
Television Viewership: Up 41 percent year over year with games broadcast across nine major platforms.
Attendance: 1.60 million fans in total, leading all MLB Partner Leagues in average attendance for the third consecutive year.
League Sponsorship: Up 213 percent year over year.
Major Partnerships:
• Signed Carbliss as the league’s first Founding Partner on a multi-year agreement.
• Added new league-wide partners including Jeremiah Johnson Brewing Company, Ballpark Lighting Inc., CAPX, VensureHR, IAS Branding, JDP, and Champro Sports.
• Partnered with All Elite Wrestling (AEW) for a co-promotion during the 2025 season.
Social media engagement has also reached record levels across Facebook, Instagram, X, and TikTok.
Followers: Up 26 percent year over year.
Impressions: Up 182 percent year over year.
Engagements: Up 181 percent year over year.
Reach: Up 74 percent year over year.
Email subscribers have increased by 244 percent over the past two seasons, strengthening the league’s direct communication with fans and partners.
