Sports Media Report
Entering its 7th hard-hitting season, The American 7s Football League (A7FL®), pioneering no-helmets, no-pads, full contact tackle football, continues to make significant strides on the national stage with the announcement of its appointment of sports industry experts SeventySix Capital Sports Advisory to explore new opportunities for the league’s media rights.
“The A7FL has built a huge grassroots following of football fans across the country,” remarked A7FL Co-Founder and CEO Sener Korkusuz, “As the league expands in 2021 to Florida and Southern California, we want to build on the cutting edge distribution partnerships we have to showcase our unique brand of football and our star athletes to an even wider audience.” Last season, the A7FL was available on Facebook Watch, Twitch, Eleven Sports (satellite and cable) and via WAVE.tv with widely distributed video clips from ESPN’s SportsCenter, Barstool Sports and many other outlets.
“As the major sports leagues look to reach Millennial and Gen-Z fans, the A7FL has consistently captured 18 to 34 year-olds as its core audience.”, said SeventySix Capital Sports Advisory President Dan Bravato, “We think there is a great deal of potential for this property and are excited to be working with them on distribution.”
The two organizations will work together to search for media distribution partners across the global sports landscape. SeventySix Capital Sports Advisory will see their media division lead the project. The team will bring their network and extensive experience to the A7FL in shaping their media strategy and lead conversations in the marketplace.
The league’s signature 7-on-7 format features players competing without helmets and pads, maintaining the exciting and hard-hitting elements of American football while demonstrating amazing athleticism. “It’s the way many of us learned to play in our backyards,” says David Isaacs, UFC® Co-Founder and A7FL Advisory Board Chair David Isaacs. “Removing the equipment actually makes the game safer but also takes the action to another level with great games and tremendous highlights from players looking to get their shot.”
The upcoming 2021 season will feature 2020 Champion the Patterson U looking to defend its title against a recently expanded league, with 4 divisions and a total of 32 teams across 4 states (California, Florida, Maryland, and New Jersey). Play starts on April 11, 2021, with the regular season and playoffs culminating in the National Championship slated for Sunday July 18.
