Sports Media Report
Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super League – both owned by Joe Mansueto. The deal will give both clubs access to Kitman Labs’ state-of-the-art Intelligence Platform including access to the Performance Medicine, Performance Optimization and Coaching & Development Solutions. The advanced operating system has now been deployed at the two clubs – and their Academies – with the full suite of resources now in play.
“While the number of individual clubs adopting our Intelligence Platform across both Europe and North America continues to scale, we anticipate that additional deals like this one – encompassing multiple clubs with joint ownership, straddling Leagues and addressing clubs with distinct training methods and styles of play – will become more frequent as we work with shared ownership groups,” said Stephen Smith, CEO and Founder of Kitman Labs. “There is nothing ‘cookie cutter’ when it comes to the bespoke needs, health and performance of a given club, but we think the economies of scale achieved and efficiencies realized by adopting the configurable platform by multiple clubs within a single organization will be a key multiplier for relationships like this for decades to come.”
Each club will work with a version of the system that has been configured for their specific needs. In addition, all club-related data will remain confidential – and only accessible to – that respective club. The collaboration between the Fire and Lugano performance staffs will provide shared learnings in real time as the clubs progress throughout their respective seasons. The partnership is designed to provide both clubs with deeper, strategic insight into all areas of on-pitch performance, ranging from developmental club best practices to helping gamify trade and transfer scenarios, making sure that injury prevention and maximal performance scenarios are created effectively and easily for all athletes, while giving performance leaders the ability to maximize every area of performance.
“In data-driven recruitment, matching the physical and medical profile of a player with the club and the league’s tactical and technical demands is paramount,” said Chicago Fire FC Director of Performance Nacho Torreño. ‘Through our relationship with Kitman Labs, we are working to develop the software that will allow us to track both the Chicago Fire’s and FC Lugano’s physical and medical metrics in one place and through one methodology. We are excited about the work being done that will give us an excellent understanding of how players from one environment will translate to the other. Additionally, this tool will also allow us to monitor players within our Academy, from the early stages through the professional ranks, to further enhance their development.”
“Kitman Labs is a value-add in the daily work of the technical staff of our first team and academy,” said FC Lugano Chief Sports Officer Carlos Da Silva. “It provides crucial support to those responsible for athletic preparation in terms of quality and intensity of training.”
Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is being used by some of the world’s most elite sports organizations, such as MLS Next, Columbus Crew, and Bayer Leverkusen.
This new business launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.
