Telemundo Delivers Record-Breaking FIFA Women’s World Cup 2023

Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023™ with historic milestone wins across all platforms. Team USA led the success of the tournament, posting record-breaking viewership during the Group Stage, up 57% vs. 2019 held in France, highlighted by USA-Netherlands as the most-watched Group Stage Women’s World Cup match and second highest TAD ever in Spanish-language television history (only behind 2019 Final) with 1.5 million viewers.  The game delivered the highest Women’s World Cup Average Minute Audience (AMA) on digital in Spanish-language history with 244,000. 

“We are incredibly proud of our team’s extraordinary coverage and NBCUniversal’s commitment and support of the FIFA Women’s World Cup, a ‘first’ across two countries and multiple time zones,” said Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises. “Telemundo’s coverage across our network, stations and Peacock, made history once again, delivering record-breaking results as the preferred destination for Spanish-language world-class sports.”  

The 30-day tournament across countries and time zones concluded with a much-anticipated final match, featuring a historic performance by La Roja finishing with a 1-0 victory by Spain over England delivering a TAD of 401,000 viewers making it the most watched non-prime match of the tournament on Spanish TV, up 123% vs. the Semifinals. 

“Telemundo’s coverage of the FIFA Women’s World Cup surpassed all expectations across all platforms, a tangible reflection of the growth of women’s soccer in America,” said Eli Velazquez, Executive Vice President of Sports, Telemundo. “We are proud of the Telemundo Deportes team for successfully delivering the most ambitious coverage ever in Spanish-language media of the FIFA Women’s World Cup and validating our editorial vision to continue to develop our diverse talent roster and further elevate our production standards.” 

TOTAL AUDIENCE DELIVERY 

• The Women’s World Cup averaged a TAD of 167,000 viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms. 
• Due to Australia and New Zealand’s unfavorable time zones, linear ratings declined in line with expectations compared to France 2019 – offset by unprecedented viewership on Peacock. When compared to China 2007 played in similar windows, the audience is up +18% (vs. 141,000). 
• On linear, Telemundo’s dominance was solidified, now owning the top ten Women’s World Cup matches in Spanish-language television history among total viewers (P2+).   
• Overall, 2023 ranks as the most-watched Women’s World Cup Quarterfinals round in Spanish-language television history with a TAD of 408,000, up 23% vs. France 2019 quarterfinal round (331,000). 
• Additionally, the 2023 Quarterfinals round grew +116% vs. Round of 16 (189,000).  
• Telemundo’s coverage posted three (3) matches with approximately 1.0 million viewers or more vs. two (2) matches in 2019.   
• The top three (3) teams in terms of viewership across the entire tournament were: USA (averaging 715K viewers TAD); Netherlands (658K); and Vietnam (372K). 
• Re-airs of key games delivered impressive results on linear, further indicating audience demand for Women’s World Cup content.  

• The Sunday, Aug. 6 re-air of USA vs. Sweden Round of 16 match at 11:05 a.m. ET averaged 439K P2+, 2.5X higher than the live game delivery (177,000).   
• The replay of England vs. Colombia Quarterfinal match on Saturday, Aug. 12 at 1:30 p.m. delivered 340,000 P2+, +50% higher than the live broadcast on the same day at 6:04 a.m. ET.   

Team USA Highlights 

• The USA v. Netherlands match on Wednesday, July 26, was the most-watched Group Stage Women’s World Cup match and 2nd highest TAD ever in Spanish-language television history (only behind 2019 Final) with 1.5 million viewers and the highest Women’s World Cup AMA on digital in Spanish-language history with 244,000. 
• The USA group stage TAD showed a remarkable +57% increase vs. 2019 (911,000 vs. 579,000) ranking as the highest USA Group Stage average in Spanish-language television history. 
• Overall, the first four games of USA performed +15% better than in France 2019. 

Other Team Highlights 

• Colombia and Spain rewrite FIFA Women’s World Cup history as the first Spanish-speaking countries to reach the Quarterfinals and fueled Telemundo to deliver record-breaking results. 
• Spain v. England Final on Sun., Aug. 20, was the most-watched non-prime match of the tournament in Spanish with a Total Audience Delivery (TAD) of 401,000 viewers and grew +123% vs. the Semifinal round (180,000). The Final delivered an AMA of 82,000.
• Spain vs. Netherlands with a TAD of 968,000 is the most-watched non-USA match in Women’s World Cup history on SLTV up +205% vs. Netherlands quarterfinal match in 2019 (318,000) and the highest non-USA AMA of the tournament with 108,000. 
• England vs. Colombia quarterfinal ranks as the second most-watched non-prime match of the 2023 tournament on Spanish-language television with a TAD of 302,000 and is up +129% vs. England’s 2019 quarterfinal match vs. Norway (132,000). 
• In the Group stage, Argentina vs. South Africa on Jul. 27 (357,000 TAD) and Colombia vs. South Korea on Jul. 24 (312,000 TAD) were the most-watched sporting events exclusively aired on Spanish cable for the duration of the tournament.