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RealResponse Partners with a Global Leader providing comprehensive Anti-Doping Programs to Help Protect Athletes and Fair Sport

The International Testing Agency (ITA), based in Lausanne, Switzerland, selected RealResponse’s versatile technology platform to augment and expand the channels it uses to collect suspicious doping information securely and anonymously through REVEAL, its anti-doping reporting tool. With ITA’s focus on delivering comprehensive anti-doping programs and its obligations to the World Anti-Doping Agency’s (WADA) International Standard for Testing and Investigations, implementing RealResponse’s secure, two-way anonymous platform to obtain anti-doping intelligence helps it achieve its stated mission.

The ITA’s new Proactive Reporting Policy – outlining how potential anti-doping rule violations are reported to and processed by the ITA – reinforces for athletes and athlete support personnel that they have the ability and confidence to come forward because of anonymous and confidential anti-doping reporting methods enabled by RealResponse.

ITA’s Nicholas Raudenski, Head of Intelligence & Investigations, comments, “The ITA’s core mission is to protect athletes and encourage a safe space for proactive reporting. Providing them with the best options to report any suspicions they could have in a confidential or anonymous manner supports this mission. RealResponse’s platform has the ability to reduce reporting barriers by providing multiple communications channels, including text and WhatsApp. And, the fact that we are able to engage in two-way, anonymous dialogue with a person reporting a doping concern supports efficient investigations and our clean sport mission in general.”

Through its secure and confidential reporting channels, RealResponse technology will play a crucial role in protecting athletes who disclose doping information and will help ITA achieve the objectives laid out in its new reporting policy.

“With the Paris Summer Olympics on the horizon, and as our first global client, the International Testing Agency recognizes the value of ensuring that all voices are heard when it comes to preventing doping in sport,” said David Chadwick, Founder and CEO of Real Response. “Nothing is more important than protecting the safety of all athletes and the integrity of competition around the world. By rolling out RealResponse to its stakeholders, the ITA is taking a major step to opening up communications channels that did not exist before and at a critical juncture.”

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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