This week The World Surf League announced a streaming deal that was proclaimed to be “game changing” for… surfing… While it is still a bit of a head scratcher as to how surfing becomes mainstream in, say, Iowa or Nebraska, other niches sports aren’t that far off the mark in ...

Laureus USA and Nike today announced the launch of Sport for Good New York City (S4G NYC), a long-term commitment to improving the lives of underserved youth in the five boroughs of New York City through the power of sport. By bringing together nonprofit leaders, providing resources and facilitating collaboration ...

NBC Sports Group’s broadcast, cable, digital, and radio platforms will present nearly 100 hours of coverage on-site from Super Bowl LII, with PFT Live, The Dan Patrick Show, NHL Live and NBC Sports Radio all originating from Minneapolis, Minn., in the week leading up to the game. Daily live coverage on NBCSN begins Monday, Jan. 29, ...

Allstate Insurance Company, one of the country’s largest and most successful sports sponsorship brands, and RAM Racing, the leading endurance race producer in the country, announced a major three-year title sponsorship today through the creation of the newly-named “Allstate® Hot Chocolate 15k/5k®.” The partnership marks the longest sustained commitment by ...

This week TOPPS will issue its latest set of Olympic trading cards in advance of the Winter Games. TOPPS has been the official trading card partner for the U.S. Olympic and Paralympic teams since 2012, and this year’s set will showcase a record 50 athletes competing in Pyeongchang. The set ...

Exactly 10 days before all eyes are focused on the 2018 Olympic Winter Games, NBCSN presents an inside look at alpine skiing sensation Mikaela Shiffrin (@MikaelaShiffrin) and her journey to PyeongChang, South Korea, with Mikaela Shiffrin: Peak Season. The 60-minute documentary, featuring exclusive one-on-one interviews and self-captured moments, debuts Monday, Jan. 29, at ...

SiriusXM today announced its comprehensive programming lineup for the 65th PGA Merchandise Show, the golf industry’s premier annual event, (January 23-26) in Orlando, Florida. SiriusXM PGA TOUR Radio, SiriusXM’s exclusive 24/7 golf channel, will air more than 32 hours of coverage from the PGA Show Demo Day at the Orange County National ...

Netfish, an anglers’ portal for all things fishing, has announced a partnership with CarbonTV, allowing Netfish to stream episodes of CTV’s shows directly inside the app. Since the app’s mid-2017 (catch-and-?) release, fishing enthusiasts “…of all experience levels can come to learn, share, earn, and have fun,” according to parent ...

Getty Images, a world leader in visual communication, today announces it will be capturing the PyeongChang 2018 Olympic and Paralympic Games with an elite roster of award-winning specialist sports photographers. Getty Images will deploy over 80 sports photographers, photo editors and support staff, using innovative technology to capture every angle ...

SiriusXM today announced that John Cook, an 11-time winner on the PGA TOUR, and golf analysts and former collegiate golfers Angela Garcia and Hally Leadbetter have joined SiriusXM PGA TOUR Radio’s roster of hosts as part of the channel’s new 2018 original programming lineup. Connected with John Cook airs every ...