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Laureus USA Teams Up With Nike To Launch Sport For Good NYC

Laureus USA and Nike today announced the launch of Sport for Good New York City (S4G NYC), a long-term commitment to improving the lives of underserved youth in the five boroughs of New York City through the power of sport. By bringing together nonprofit leaders, providing resources and facilitating collaboration ...

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NBCUniversal Super Bowl Programming

NBC Sports Group’s broadcast, cable, digital, and radio platforms will present nearly 100 hours of coverage on-site from Super Bowl LII, with PFT Live, The Dan Patrick Show, NHL Live and NBC Sports Radio all originating from Minneapolis, Minn., in the week leading up to the game. Daily live coverage on NBCSN begins Monday, Jan. 29, ...

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Allstate Partners With RAM Racing On Hot Chocolate Series

Allstate Insurance Company, one of the country’s largest and most successful sports sponsorship brands, and RAM Racing, the leading endurance race producer in the country, announced a major three-year title sponsorship today through the creation of the newly-named “Allstate® Hot Chocolate 15k/5k®.” The partnership marks the longest sustained commitment by ...

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Vonn, Miller, Davis, White Among New Topps Olympic Trading Cards

This week TOPPS will issue its latest set of Olympic trading cards in advance of the Winter Games. TOPPS has been the official trading card partner for the U.S. Olympic and Paralympic teams since 2012, and this year’s set will showcase a record 50 athletes competing in Pyeongchang. The set ...

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Mikaela Shiffrin: Peak Season, A Documentary On The Woman Behind The Wins, Debuts Monday On NBCSN

Exactly 10 days before all eyes are focused on the 2018 Olympic Winter Games, NBCSN presents an inside look at alpine skiing sensation Mikaela Shiffrin (@MikaelaShiffrin) and her journey to PyeongChang, South Korea, with Mikaela Shiffrin: Peak Season. The 60-minute documentary, featuring exclusive one-on-one interviews and self-captured moments, debuts Monday, Jan. 29, at ...

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SiriusXM To Cover 2018 PGA Merchandise Show

SiriusXM today announced its comprehensive programming lineup for the 65th PGA Merchandise Show, the golf industry’s premier annual event, (January 23-26) in Orlando, Florida. SiriusXM PGA TOUR Radio, SiriusXM’s exclusive 24/7 golf channel, will air more than 32 hours of coverage from the PGA Show Demo Day at the Orange County National ...

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Netfish To Expand Video Offering Through CarbonTV Partnership

Netfish, an anglers’ portal for all things fishing, has announced a partnership with CarbonTV, allowing Netfish to stream episodes of CTV’s shows directly inside the app. Since the app’s mid-2017 (catch-and-?) release, fishing enthusiasts “…of all experience levels can come to learn, share, earn, and have fun,” according to parent ...

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Getty Images to Deliver Stunning Imagery from 2018 Winter Olympics

Getty Images, a world leader in visual communication, today announces it will be capturing the PyeongChang 2018 Olympic and Paralympic Games with an elite roster of award-winning specialist sports photographers. Getty Images will deploy over 80 sports photographers, photo editors and support staff, using innovative technology to capture every angle ...

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Cook, Garcia Leadbetter Join SiriusXM PGA TOUR Radio

SiriusXM today announced that John Cook, an 11-time winner on the PGA TOUR, and golf analysts and former collegiate golfers Angela Garcia and Hally Leadbetter have joined SiriusXM PGA TOUR Radio’s roster of hosts as part of the channel’s new 2018 original programming lineup. Connected with John Cook airs every ...

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NFLPA Embraces Player-Driven Marketing with Renewal of opendorse Partnership

The NFL Players Association (NFLPA), via its licensing and marketing arm, NFL Players Inc., and opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, today announced the renewal of their five-year partnership. The agreement will extend opendorse ­as the social media activation partner ...

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