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Cook, Garcia Leadbetter Join SiriusXM PGA TOUR Radio

SiriusXM today announced that John Cook, an 11-time winner on the PGA TOUR, and golf analysts and former collegiate golfers Angela Garcia and Hally Leadbetter have joined SiriusXM PGA TOUR Radio’s roster of hosts as part of the channel’s new 2018 original programming lineup. Connected with John Cook airs every ...

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NFLPA Embraces Player-Driven Marketing with Renewal of opendorse Partnership

The NFL Players Association (NFLPA), via its licensing and marketing arm, NFL Players Inc., and opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, today announced the renewal of their five-year partnership. The agreement will extend opendorse ­as the social media activation partner ...

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Comcast Unveils Winter Olympics Viewing Plans

Comcast today unveiled the most live, mobile and technologically advanced Olympics experience that will be available to Xfinity TV customers on the TV and across platforms for the Winter Olympics PyeongChang 2018. Following the success of the Rio Olympics, Comcast is rolling out a host of new features on Xfinity ...

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Overwatch League™ Opening Week Draws More Than 10 Million Viewers

The Overwatch League roared to life last week at the Blizzard Arena Los Angeles, with four days of intense competition between all 12 teams of the world’s first major global city-based professional esports league. Buoyed by a newly announced two-year deal with Twitch, the Overwatch League’s exclusive worldwide[1] third-party digital broadcast ...

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Nickelodeon’s Viral Sports Clip Series ‘Crashletes’ Returns Feb. 11

Nickelodeon’s viral sports clip series Crashletes returns for its third season with the most outrageous sports moments and a superstar lineup of guest commentators, on Sunday, Feb. 11, at 10 a.m. (ET/PT) in the NickSports programming block, which will begin airing on TeenNick that day. Crashletes co-hosts Brandon Broady and ...

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Conference USA First To Take A Deep Dive In Influencer Marketing

The age of the athlete as brand endorser without middle man, or agency is continuing to grow, and now it’s expanding even deeper into the intercollegiate world. On Tuesday Conference USA (C-USA) took a pretty bold leap to show how their athletes can be effective ambassadors by becoming the first ...

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NBC Olympics Produces Original Series To Preview Winter Olympics

NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from PyeongChang, South Korea, this February. The series will stream on Netflix, the world’s leading internet entertainment service, and will profile Olympic gold medalists Shaun White, Mikaela Shiffrin and Lindsey Vonn, among others. ...

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CBS Sports And Tough Mudder To Broadcast More Tough Mudder X Programming In 2018

CBS Sports and Tough Mudder, Inc., a leading sport, active lifestyle and media brand, have expanded their Tough Mudder X partnership to broadcast the competition on CBS three consecutive weekends this July.   Based on the success of the inaugural 2017 event, Tough Mudder has expanded to include two Tough Mudder X Opens with qualifying rounds ...

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Barstool Radio Channel Launches on SiriusXM Wednesday

Barstool Radio, the new 24/7 channel available exclusively on SiriusXM, will launch on Wednesday, January 17, as the radio home for Barstool’s funny, irreverent and unfiltered approach to covering sports, men’s lifestyle, popular culture and more.  Subscribers nationwide can tune in to Barstool Radio on SiriusXM on satellite radios (Power 85) ...

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Nickelodeon, John Cena Prep Kids Choice Awards, Other Projects

Nickelodeon announced today that WWE Superstar John Cena is returning to host the 2018 Nickelodeon Kids’ Choice Awards for the second time, while also breaking new ground at the network with two firsts: Cena will get into character by lending his voice to an original villain named Baron Draxum in the brand-new 2D ...

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