Sports Media Report

So much of business today is rightfully focused on ROI, especially for the consumers. People, especially fans of things like sports and music and even movies and Broadway, have lots of choices on where to spend discretionary dollars, and if their experience isn’t great, they can frankly, go somewhere else. ...

As the most decorated female swimmer of all time, Katie Ledecky is as real as they come. With three world records, 15 world championship gold medals, and five Olympic medals — all by the age of 22 – Ledecky is the definition of greatness. Her commitment to a rigorous workout, nutrition and ...

In the world of bodybuilding, there is no bigger name than eight-time Mr. Olympia Ronnie Coleman. Despite being retired from competitive bodybuilding for over a decade his popularity has never been higher. Just look at his social media numbers: 3.3 million followers on Instagram, 1.2 million on Facebook, 660 thousand ...