Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present – ...
Read More »
The Basketball Tournament (TBT), the $2 million summer basketball event televised live on ESPN Networks, has partnered with Genius Sports to launch a new digital and fan engagement strategy powered by its real-time data. As the trusted partner to over 500 sports organizations worldwide including the NBA and NCAA, Genius ...
Read More »
A new sports channel is coming to Flow! RUSH, home of the Premier League for the Caribbean, will make its debut across all Flow TV markets on July 15th as fans get ready for the 2019/20 Premier League season kickoff. Britta Reinhardt, Chief Commercial Officer – Consumer, for C&W Communications ...
Read More »
Sports Media Report