Sports Media Report

The Drone Racing League (DRL), the global leader in professional drone racing, today announced key multi-year, international partners and sponsors ahead of its 2017 race season. In February, DRL introduced Allianz as the title sponsor of DRL’s elite race circuit, leveraging the insurance brand’s motor racing sponsorship heritage to bring ...

Every time you look around, it is either an eSports property or Drone Racing finding a new partner niche. Wednesday it was DRL back at it again, signing on with betting operator Betfair to provide betting services for the UK’s first professional drone race. Betfair will offer legal wagers on ...

CBS Sports and Tough Mudder, Inc., a leading sport, active lifestyle and media brand, have expanded their multi-year media partnership to debut all Tough Mudder programming on the CBS Television Network. CBS will broadcast seven shows this year beginning July 22. The deal features the launch of the new sports ...