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Nielsen and Tennis Channel Extend Agreement to Include National TV Ratings

Today, Nielsen (NYSE: NLSN) and Tennis Channel announced that they have expanded their relationship, beyond the Nielsen Local TV Ratings Service, to also include Nielsen’s National TV Ratings service. Tennis Channel is the only 24-hour, television-based multimedia destination dedicated to both professional tennis and its lifestyle.

Nielsen logoThis multi-year agreement provides Tennis Channel with national ratings insights, giving them full flexibility in analyzing minute-by-minute viewership information and daily measurement of commercial and program performance. The use of Nielsen’s rich and deep-level data will enable Tennis Channel to offer agencies and advertisers the information they need to make smarter and more strategic media buying decisions.

“With today’s ever changing media landscape, it’s important for us to get insights into our viewers in order to assess our performance,” said Steve Badeau, Senior Vice President of Research, Tennis Channel. “By expanding our relationship with Nielsen, to include National TV Ratings, we’ll now have a complete view of our audience across local and national TV. Nielsen continues to evolve and provide offerings that allow us to showcase the growing fan base of tennis to our valuable and potential advertisers.”

In addition, the agreement gives Tennis Channel access to other Nielsen products and services. The expanded relationship delivers limitless opportunities for detailed and complete analysis of TV audiences including time-shifted viewing, custom demographics and TV consumption habits. Nielsen will also provide Tennis Channel with comprehensive and actionable advertising intelligence that alerts them of changes in ad spend across multiple categories, markets and media.

“We are delighted to expand our relationship with Tennis Channel,” said Peter Bradbury, Managing Director of Nielsen National Television Client Solutions. “At Nielsen, we are committed to providing our clients best-in-class products that deliver valuable insights into their viewers and support their ad sales process. We look forward to working closely with Tennis Channel and to helping enable their business success with our suite of gold-standard, independent and accredited measurement solutions.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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