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Tag Archives: marketing

Hoops Legends Group Taps Heartlent Group For New ID

Charles Barkley-Animation The National Basketball Retired Players Association (NBRPA), in celebration of its 30th anniversary, is teaming up with sports marketing collective HEARTLENT Group to re-fresh the organization’s visual identity. As part of the partnership, the creative team at HEARTLENT Group, led by managing partner and head of creative Elliot Gerard, is creating new enhancements for ...

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National Lacrosse League Names Katie Lavin Vice President, Marketing

The National Lacrosse League (@NLL) today announced that Katie Lavin has joined the NLL as Vice President of Marketing. A veteran in the brand, sports and event marketing space, Lavin brings over 16 years of experience to the NLL, having held senior marketing roles at 20thCentury Fox Filmed Entertainment, Wasserman ...

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New Babe Ruth Podcast Launches Thursday

Thursday, Babe Ruth‘s birthday, will mark the launch of a new podcast recounting the Bambino’s marketing clout. “Babe Ruth Master Marketer” will feature people from the Ruth family like Babe’s grandson Tom Stevens who wrote the foreword to the book Babe Ruth – A Superstar’s Legacy, by Jerry Amernic, and ...

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Study Reveals Findings On Female Interest In Soccer

Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer. Among its many findings, the Female Passion Report revealed that: 28 percent ...

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National Lacrosse League Appoints Two Circles to Drive Business Growth

The National Lacrosse League (NLL), the largest men’s indoor professional league, has announced a new partnership with the data driven sports marketing agency, Two Circles. The company will support the league’s drive for continued growth across its business, with a specific focus on game day and digital media. “We’re delighted ...

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