SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and acrobatics co-founded by Mike Tollin and Mason Gordon, announced today that Pabst Blue Ribbon has been named “The Official Exclusive Beer Partner” for the worldwide 2024 and 2025 seasons. Pabst Blue Ribbon will become the title sponsor of the SlamBall Summer Series Dunk Contest and will work with SlamBall to build out special year-round consumer activations, with more details to be unveiled in the coming weeks.
“We are thrilled to expand our relationship with Pabst Blue Ribbon as our Official and Exclusive Beer Partner,” said Mason Gordon, SlamBall Co-founder. “SlamBall fans will see Pabst Blue Ribbon be featured in SlamBall programming across the ESPN platform, in exciting new social media initiatives and as the title sponsor of the Pabst Blue Ribbon Dunk Contest. As a young, emerging sport we couldn’t be more proud to have a comprehensive multi-year partnership with a brand that will be celebrating its 180th year.”
“SlamBall brings the energy, excitement, and disruption to sports with an attitude and independent spirit that parallels the Pabst Blue Ribbon brand through its 180 years,” said Josh Feingold – Senior Director of Marketing Partnerships of Pabst. “We only scratched the surface last season and are thrilled to be partnered with SlamBall moving forward.”
Dates and details for SlamBall: Series 7, which will be held this summer, as well as potential domestic and international touring events for early and mid 2024, are currently being finalized.
SlamBall returned last summer to rave reviews and record responses across every measurement tool. The numbers included massive social engagement which bested virtually any other live sports property during the period, solid numbers in its time slots on ESPN, quality attendance numbers and the attention of a global media audience. During the time period of the build up and relaunch of SlamBall, no other active professional sports league, whether a startup or established league, came close in engagement or growth across Twitter and Instagram, even during a MUCH shorter run and season than the others.
SlamBall’s return last May became official when a new Series A round of funding of $11 million was announced. Led by IA Sports Ventures and Eberg Capital, both of which are co-owners of the Miami Marlins, among other investments. Others include: David Blitzer and David Adelman, both of Harris Blitzer Sports & Entertainment; Fanatics founder Michael Rubin; VC investor Gary Vaynerchuk; NBA player Blake Griffin; Sacramento Kings investor Kevin Nagle; Lloyd Danzig of Sharp Alpha; Legends Growth Enterprises; Red Games CEO Brian Lovell; attorney Jesse Sharf, Accelerate Sports; and VC investor Eric Manlunas.