Tag Archives: sponsorship

The New York Jets have agreed to a multi-year sponsorship with Johnson & Johnson to promote better health to Jets fans, making them the team’s Official Medical Innovation Sponsor. Johnson & Johnson will become the presenting sponsor of My Cause My Cleats and will debut its monthly Healthcare Hero initiative ...

Flickr/Meghan U.S. Figure Skating announced today that Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has extended its partnership with the organization to become the official mortgage partner of U.S. Figure Skating. Guaranteed Rate will also be the presenting sponsor of the fifth annual National Get Up Day ...

Thursday, Babe Ruth‘s birthday, will mark the launch of a new podcast recounting the Bambino’s marketing clout. “Babe Ruth Master Marketer” will feature people from the Ruth family like Babe’s grandson Tom Stevens who wrote the foreword to the book Babe Ruth – A Superstar’s Legacy, by Jerry Amernic, and ...

Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present – ...