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ESPN+ to Launch April 12

ESPN_PLUS_FC_POS-copyESPN+, the upcoming direct-to-consumer subscription streaming service from Disney Direct-to-Consumer and International in partnership with ESPN and featuring ESPN branded content, will launch on April 12 and offer fans a dynamic lineup of live sports, original content and an unmatched library of award-winning on-demand programming – all for a subscription price of $4.99 per month.

ESPN+ will be an integrated part of a completely redesigned and reimagined ESPN App that will be the premier all-in-one digital sports platform for fans. ESPN+ will also be available through ESPN.com. The new ESPN App and ESPN+ showcase the culture of breakthrough innovation at ESPN and across The Walt Disney Company.

James Pitaro, ESPN President and Co-Chair, Disney Media Networks, said, “ESPN was built on a belief in innovation and the powerful connection between sports and a remarkable array of fans. That same belief is at the heart of ESPN+ and the new ESPN App. With ESPN+, fans have access to thousands more live games, world class original programs and on-demand sports content, all at a great price. They will get all of that as a part of a completely re-imagined, increasingly personalized ESPN App that provides easy, one-stop access to everything ESPN offers.”

ESPN+ is the first direct-to-consumer service offering from Disney Direct-to-Consumer and International, the multiplatform media, technology and distribution organization for high-quality content created by Disney’s Media Networks and Studio Entertainment groups. A Disney-branded direct-to-consumer service, offering subscription-video-on-demand viewing of Disney, Pixar, Marvel and Lucasfilm movies along with a host of exclusive content, will launch in late 2019. Both streaming services are powered by BAMTECH, a unit of Disney Direct-to-Consumer and International.

Kevin Mayer, Chairman, Direct-to-Consumer and International, The Walt Disney Company said, “The launch of ESPN+ marks the beginning of an exciting new era of innovation for our media businesses – one defined by an increasingly direct and personal relationship with consumers. This new product reflects our direct-to-consumer strategy focused on combining our beloved brands with our proprietary, industry-leading technology to give users unparalleled access to our world-class content.”

The ESPN+ programming lineup will offer sports fans great value, with four key pillars of content:

1. Thousands of live sports events
2. High-quality original shows and films
3. Exclusive studio programs
4. An unmatched on-demand library

Michael Paull, President, BAMTECH Media, said, “ESPN+ will connect fans directly to sports they love wherever and whenever they want. Together, BAMTECH’s industry-leading direct-to-consumer video platform and capabilities combined with ESPN’s unmatched sports content will deliver fans an all-new streaming experience with exciting product features built for watching incredible live and on-demand sports.”

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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