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NYCRUNS Expands Partnership Portfolio, Adds Columbia Care As Its First Cannabis Partner

Brooklyn Marathon

NYCRUNS, one of the fastest growing consumer health and wellness businesses and the organizer of the 10th annual NYCRUNS Brooklyn Marathon & Half Marathon, today announced an expansion of their healthcare partnerships with the addition of Columbia Care to its growing roster. Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products in the U.S., providing products and services to support the health and wellbeing of many residents and communities in the numerous jurisdictions where it operates. They are the first cannabis-related partner for NYCRUNS, and will be prominently involved in the April 24, 2022 Brooklyn Marathon & Half Marathon, which will be the largest startup launch for an envisioned race.

“NYCRUNS and Columbia Care are naturally aligned in their shared commitment to health and wellness in Brooklyn. We are incredibly excited about this partnership and the ways that it will benefit both organizations” says Steve Lastoe, the founder and CEO of NYCRUNS, adding “we are very grateful for their support.”

“We’re thrilled to be part of this year’s event and to support our local Brooklyn community,” said Chip Walker, supervising pharmacist and the general manager at Columbia Care in New York City. “Our company’s roots are in New York and our sponsorship of these races is a demonstration of our commitment to wellness in more ways than just cannabis. We strive to be a strong community partner and look forward to supporting the runners as they take on the course.”

As a featured partner of the NYCRUNS Brooklyn Marathon & Half Marathon, Columbia Care will have a notable presence at the NYCRUNS Brooklyn Marathon & Half Marathon Expo, scheduled for April 21-23, as well as at a sponsored cheer zone in Cadman Plaza. Runners will pass Columbia Care’s Brooklyn dispensary – soon to be rebranded to Cannabist – along both race routes.

Currently on track for over 25,000 participants, the 2022 NYCRUNS Brooklyn Marathon & Half Marathon will be one of the biggest running events in the city and one of the largest running events nationwide. An epic tour de force of Brooklyn, the race also strives to serve and support the residents and communities that make up the borough. This exciting new partnership is an important step in achieving that mission.

About Jerry Milani

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Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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