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Study: McIlroy Most Engaging Golfer

Rory McElroy (credit: www.tourprogolfclubs.com)

With Masters Week underway, opendorse – the leading athlete marketing platform that helps the biggest brands in sports share content on social – released its ranking of the Top 5 Most Engaging Players in Golf. Leading the way is Rory McIlroy, the betting favorite to win the 2019 Masters Tournament, ...

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ESPN, TCL Unite To Create ‘Born A Legend’ Video Series

Born A Legend

ESPN and TV brand TCL have joined forces to share powerful stories from the world of sport through a new video series titled “Born a Legend”. The inspirational series uncovers and showcases the esteemed values and traits of a wide range of athletes, transcending boundaries of geography, gender, shape, and size. “Born ...

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Nuestra Vision Adds Mexican Soccer League

Estadio Jalisco (credit: Joel Espinosa)

Nuestra Vision continues to increase its offering and diversity of premium content. Since January, the network has featured exclusive access to the Futbol de Ascenso del Torneo de Clausura 2019. As well as the most important Mexican films of all eras, Nuestra Vision provides a blend of Newscasts, Sportscasts, and ...

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Leo Messi, Gabriel Jesus Head New International Gatorade Campaign

Leo Messi

As the world’s number one sports drink, Gatorade® knows that the best athletes are the ones who put in the time, training and sweat to make their opponents sweat. Today, Gatorade premieres its 2019 international campaign “Make Them Sweat,” which features five-time Ballon d’Or winner and four-time UEFA Champions League ...

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CBS Sports, BIG3 Agree To Exclusive Television Deal

BIG3 Logo

BIG3 and CBS Sports announced today that the professional 3-on-3 basketball league, founded by producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, have agreed to terms that will bring live basketball to CBS and CBS Sports Network. The 2019 season will open on the CBS Television Network in primetime on Saturday, June 22 (8:00 PM, ...

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Masters 2019, Live on SiriusXM

Jason Denaro

SiriusXM today announced its extensive audio coverage of the 2019 Masters Tournament at storied Augusta National Golf Club with live broadcasts of each day of Tournament play, exclusive shows hosted by past Masters champions and contenders, and historic audio from the Augusta National archives. Masters week on SiriusXM programming is available ...

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Action Images Adds PGA Tour, Two Others For Coverage

Credit: Wikimedia Commons/Mbrooks

Reuters today announced that its sports media agency Action Images has signed three new major sports partners. The PGA TOUR, Professional Squash Association and Lagardère Sports will begin using Action Images services to distribute sports highlights on the Reuters Connect Platform. Through Reuters Connect, the PGA TOUR will make available ...

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15 Seconds of Fame and MLBPA Deliver Personal Video Moments to Fans

(Unsplash/Wade Austin Ellis)

15 Seconds of Fame (15SOF), the revolutionary social media app providing sports fans with priceless video moments captured on stadium videoboards and telecasts, and the Major League Baseball Players Association (MLBPA) have announced a multi-year partnership which will deliver these video clips to fans attending Major League Baseball (MLB) games. ...

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Duke, Final Four Bound Auburn and Virginia Lead A March Madness Month Of Thuuz Sports Most Exciting Rankings

Zion Williamson (Flickr/Keenan Hairston)

Thuuz Sports, the most powerful automated video highlights production platform for worldwide sports, today announced their March Top 10 most exciting games, with both March Madness and the NBA taking most of the attention of fans around the country. Despite an Elite Eight loss to Michigan State, a game on ...

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CBS Extends With PBR Through 2028

PBR Sly Stallone Kate Harrison

The landmark partnership that has driven PBR’s growth just got another boost. CBS Sports and PBR have announced a long-term rights extension, keeping CBS Sports as the exclusive television home of PBR through 2028. Fans will see more PBR broadcast hours on the CBS Television Network as well as the ...

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