Sports Media Report
Prior to the start of the 2016 NFL regular season, NFL Network announces a new daily morning show, Good Morning Football, premiering Monday, August 1.
Hosted by Kay Adams, Nate Burleson, Peter Schrager and Kyle Brandt, and Executive Produced by Michael Davies, Good Morning Football airs live Monday-Friday at 7:00 AM ET on NFL Network from CBS Broadcast Center in New York City. The three-hour live show is NFL Network’s first show to originate from New York City in the network’s nearly 13 year history. Good Morning Football will re-air Monday-Friday starting at 10:00 AM ET.
Produced by Embassy Row (Men in Blazers, Comedians in Cars Getting Coffee and Watch What Happens Live), Good Morning Football brings a fresh and innovative voice to NFL Network’s slate of programming, and serves as the morning show destination that sets both the daily narrative for NFL fans and the agenda for NFL conversation across all of sports media. Each morning from the heart of New York City, Good Morning Football brings viewers up-to-the-minute breaking NFL news as well as local NFL stories on a national platform, and features a combination of headline-making interviews and a discussion of a wide array of issues in the areas of sports, news and entertainment.
With an accompanying podcast, newsletter and original content produced specifically for digital platforms and social media consumption, Good Morning Football will serve as a cross-platform franchise for millions of fans around the world.
“We are incredibly excited to kick off the preseason with a brand new morning show broadcast from the heart of Manhattan that will add a fresh voice, distinctive sensibility and unique style to NFL Network’s programming schedule,” said Jordan Levin, Chief Content Officer for the NFL. “Combining the NFL Media group’s considerable resources with producer Michael Davies’ extraordinary track record developing successful, talent-based programming, Good Morning Football will be a cross-platform program, allowing us to engage with fans not only in the morning but 24/7.”
“The NFL has given us a massive opportunity to make a groundbreaking morning show from Manhattan,” said Michael Davies, President of Embassy Row and Executive Producer of Good Morning Football. “We have assembled an exceptional group of on-camera talent, and by feeding them with our proven ability to book celebrity guests and national and local journalists with something to say, and the close collaboration we are beginning to forge with all 32 NFL teams, we intend to break out both within and well beyond our time period.”
The cast of Good Morning Football features:
· Kay Adams – Kay joins NFL Network after serving several on-air hosting roles, most recently as a key talent on NBC Sports Network’s Fantasy Football Live. Kay will also be returning for her third season as the host of the DirecTV “Fantasy Zone” channel this Fall
· Nate Burleson – Nate joined NFL Network in 2014 following an 11-year career in the NFL with the Minnesota Vikings, Seattle Seahawks and Detroit Lions. In addition to his work on Good Morning Football, Nate is the host of the R&B Podcast with Michael Robinson, available for download on NFL.com, iTunes, YouTube and NFL Now
· Peter Schrager – Peter joins NFL Network from FOX Sports where he will continue to serve as a national reporter for FOX Sports 1, a senior NFL writer for FOXSports.com and an NFL sideline reporter for FOX Sports. Peter previously worked for Showtime’s Inside the NFL and co-authored the New York Times best seller “Out of the Blue” with New York Giants wide receiver Victor Cruz. In addition to the NFL, Peter has covered the Olympics and the NBA for FOX, and has been a frequent contributor to GQ
· Kyle Brandt – Kyle joins NFL Network from The Jim Rome Show where he served as a producer and head writer since 2007, becoming executive producer in 2009. A three-year starter at running back and kick returner at Princeton University, Kyle appeared in the television series Days of Our Lives from 2003-06, and was a cast member on MTV’s The Real World in 2001. He has appeared on CNN, Fox News, ESPN, VH-1, CBS Sports Network and Fox Sports 1
· Ted Winner (CNN, ESPN, CNBC, ABC News and The Weather Channel) is the Show Runner and Co-Executive Producer of Good Morning Football.
NFL content has never been more popular across the media landscape. According to the Nielsen Company, 199 million people tuned into the 2015 NFL regular season representing 78 percent of all television homes and 67 percent of potential viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50 most-watched TV shows among all programming in 2015.
