Sports Media Report
The Emmy-nominated BET.com has launched the new original docu-series THE FAST LIFE OF that delves into the lives of seminal figures at the peak of their various fields during a pivotal moment in their careers. Available exclusively on BET.com and the BET Now App, THE FAST LIFE OF: JUSTIN GATLIN, follows track & field phenom Justin Gatlin’s fast-paced life on his journey to Rio for the 2016 Summer Olympics and takes a deep look into the training, family life and soul of America’s potential next track & field gold medalist.
Each episode of THE FAST LIFE OF: JUSTIN GATLIN will try and keep up with the Olympian on his road to redemption as he sprints and dashes to bring home the gold. For over a decade, Justin Gatlin has represented the best Team USA’s track and field athletes has to offer. And as far as many are concerned—he also represents the worst. From being banned for alleged steroid use and then exonerated to being banned again – Gatlin has returned to the sport running faster than he did before his suspension. Gatlin and Team USA Track & Field have their eye on the prize to bring home every single Olympic gold medal that is there for the taking, even as Gatlin is set to go head-to-head with the world’s fastest man Usain Bolt. Their most recent matchup, at the 2015 World Championships in Beijing, ended with a photo finish. Usain was declared the winner—but only by a tenth of a second. It’s an Olympic matchup that has audience interest like the late-80s showdowns between Carl Lewis and Ben Johnson. The narrative is different for America however. Justin Gatlin is the underdog. But only one can run away with the “Fastest Man Alive” title.
“BET.com is connected to how African Americans consume digital content more than any other network on the market and our new series highlights our editorial mission to deliver our audience the content they want, across the devices and platforms they use,” said Jermaine Hall, Vice President and Managing Editor for BET Digital. “We are excited to authentically tell and be part of Justin Gatlin’s road to Rio for the 2016 Summer Olympics.”
Log on to BET.com for exclusive video content, photos and more. Join the conversation on social media by logging on to BET’s multiple social media platforms by using the hashtag: #GATLINIFYOUCAN; and following us @BET.
