Sports Media Report
Twitter today announced a new digital media rights partnership with Campus Insiders, highlighted by the live streaming of more than 300 college sports events.
“Twitter is the fastest way to see what’s happening in sports,” said Anthony Noto, Twitter’s chief financial officer. “Our partnership with Campus Insiders will bring live streaming video of college sports directly to the people who are already talking about it on Twitter, all on a single screen.”
“Streaming live games directly on Twitter is a natural evolution of the fan experience,” said Brooks Boyer, CEO of Silver Chalice, the parent company of Campus Insiders. “Unlike traditional broadcast and cable networks, Campus Insiders is set up perfectly to adapt to the evolving media landscape, and we are thrilled to be able to demonstrate this groundbreaking opportunity for our Conference partners, the student athletes we cover and the millions of fans with a passion for college sports.”
Campus Insiders will stream the live college games on Twitter with an extensive line-up of football, basketball, lacrosse, soccer, baseball, volleyball, field hockey, water polo and swimming. In addition to live events, Campus Insiders and the ACC Digital Network will contribute timely video and on demand clips of game highlights, breaking news and “must see moments” from the top ranked schools and colleges across the country on Twitter.
Silver Chalice launched its digital sports network business in 2011 with the introduction of the ACC Digital Network, a ground-breaking partnership with the Conference and Raycom Sports, which continues to provide game highlights, Must See Moments, full game archives, interviews, and special features on a daily basis. Since then, Campus Insiders launched its comprehensive original news reporting and social media content operation and has strategic partnerships with the Big 12 Conference, Mountain West Conference, the West Coast Conference, the Patriot League and the CIAA.
Campus Insiders also is the exclusive home of the Nova Home Loans Arizona Bowl, which was founded in part by Campus Insiders in 2015 and was the first and only digitally-focused college football bowl game broadcast. All told, Campus Insiders streams more than 3,000 live events from its conference partners.
