Sports Media Report
It has quickly become for basketball fans what MMQB is to football fans and much more. Today, SiriusXM and DGital Media, which continues to add new compelling audio content to its platforms, announced a broadcast agreement today that brings the popular The Vertical Podcast Network to SiriusXM subscribers nationwide.
Starting today, August 15, The Vertical Podcast Network, a year round on-demand audio series focused on pro basketball, led by The Vertical’s Adrian Wojnarowski from Yahoo Sports that also features individual podcast series’ with Chris Mannix and J.J. Redick, will air every weekday at 3:00 pm ET on satellite radios (Sirius channel 214 and XM channel 203) and on the SiriusXM app (channel 967). The Vertical Podcast Network joins a daily lineup on the channel that also features The Dan Patrick Show (9:00 am – 12:00 pm ET) and The Rich Eisen Show (12:00 – 3:00 pm ET).
“Adrian, Chris and J.J. offer pro basketball fans exceptional reporting and insight, making The Vertical Podcast an excellent addition to SiriusXM,” said Steve Cohen, SiriusXM’s SVP of Sports Programming said in a statement. “We’re pleased to work with Yahoo Sports and DGital Media to deliver this dynamic content to our subscribers and further enhance SiriusXM as a premier destination for fans who want to get closer to their sport.”
Chris Corcoran, Chief Content Officer for DGital Media, added: “This partnership matches premium content with a premium distribution outlet in order to give basketball fans, and fans of sports in general, this incredible inside look at the game from those who influence it, week in, week out.”
Hoops fans on Sirius, enjoy.
