Sports Media Report
New Era Cap®, the official cap of Major League Baseball®, and The Topps Company, Inc., the exclusive trading card partners of MLB, today launched a cap collection to celebrate the 30th anniversary of the memorable 1987 Topps® wood-grain trading card design and a modern update showcasing new technologies used in the 2017 Topps Chrome® trading cards.
The 9FIFTY® snapback caps, which are available at NewEraCap.com, Topps.com, MLBShop.com, Lids.com, retail locations within select MLB ballparks and a handful of other retailers throughout the U.S. beginning the week of July 31, will feature all 30 MLB teams in both styles and retail for $34.
The New Era MLB 1987 Topps 9FIFTY cap features a team-color crown with the team logo used in the 1987 card design embroidered on the front, a wood-grain applique on the visor and the Topps’ “The Real One!” tagline on the back. The New Era MLB 2017 Topps Chrome 9FIFTY features a team color crown with a LiquidChrome™ team logo on the front, a chrome sublimation print on the visor featuring the team logo in the 2017 Topps card design and a silver snap closure on the back.
“This collaboration between two heritage brands aligned with Major League Baseball allows fans to rekindle their baseball memories from the past while also offering a modern twist to create additional memories for the future,” said Tony DeSimone, Baseball Category Director at New Era Cap. “Topps has been a great partner in helping us design and produce these caps that will surely resonate with both longtime and newer baseball fans.”
“The New Era caps are a great way to bring many baseball fans back to their childhoods while showcasing the new technologies that Topps has to offer on modern cards,” said Dan Kinton, Vice President of Sales and Marketing at Topps. “Seeing the Topps designs brought to life on New Era caps has been nothing short of amazing. The New Era caps really capture the essence of the card designs.”
The two iconic baseball licensees also announced they are partnering on an exciting 32-card trading card set that will be available exclusively at MLB ballparks when purchasing select Topps and New Era product beginning on Aug. 1. Fans will receive one pack including eight limited-edition cards when purchasing a New Era cap and Topps Team-Card set at any participating MLB ballpark retail location. Fans will receive one card pack per purchased cap and team-card set, while supplies last.
Fans will also be able to collect cap memorabilia cards in select card packs, as New Era and Topps will be offering swatches of player-worn MLB Authentic Collection 59FIFTY® caps in relic cards (numbered to 99) randomly inserted into the card packs. The relic cards include swatches from caps worn by New Era ambassadors Jose Altuve, Dellin Betances, Mookie Betts, Josh Donaldson, Bryce Harper, Rick Porcello, Buster Posey, Kyle Schwarber, Corey Seager, Dansby Swanson and Noah Syndergaard.
National Baseball Card Day celebrates the fun of baseball and card collecting on Aug. 12. Topps, Major League Baseball, and the Major League Baseball Players Association have partnered to make National Baseball Card Day an unforgettable event with hobby shops across North America and all 30 MLB teams taking part in the festivities with in-store promotions and in-stadium giveaways.
