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Spalding, Lillard Introduce Digital Content Series

True Takes features Damian Lillard provides a first-hand account of why and how the superior quality of the Spalding Official NBA Game Ball has elevated his game during some of his biggest moments on court. From the grip, to the feel, to the quality, Damian talks about why this ball is the best and why athletes aspire to play with it.

Spalding’s #TrueBelievers campaign is built to inspire participation in and engagement around the game of basketball. When it comes to a True Believer’s game, there is only one thing that keeps it alive. The work. The work is the heartbeat that pumps life into every True Believer’s game.

The new and improved Spalding.com website provides featured digital content from top NBA endorsers Lillard, Chris Paul and DeMar DeRozen as well as allowing consumers to shop for their favorite Spalding gear, equipment and training aids all in one place.

See The Work here:

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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