Sports Media Report
CBS Sports and Tough Mudder, Inc., a leading sport, active lifestyle and media brand, have expanded their Tough Mudder X partnership to broadcast the competition on CBS three consecutive weekends this July.
Deemed the toughest mile on the planet, Tough Mudder X, with presenting event sponsor KILL CLIFF, the leader in clean recovery and endurance drinks, combines all the leading elements in sports fitness ranging from obstacle course racing (OCR) to HIIT/functional fitness training to racing. With $50,000 on the line, one of the largest prize pools in the fitness sport and OCR industries, the competition pits top male and female athletes in the world across multiple disciplines against one another. The race tests strength, agility and speed over a one-mile course, replete with 10 obstacles and Workout Zones.
“Due to the success of the inaugural Tough Mudder X on CBS in 2017, we are excited to expand the competition,” said Will Dean, Co-Founder and CEO, Tough Mudder, Inc. “Tough Mudder X solidifies our commitment to innovation and continued leadership in the sports event world. The expansion also further positions Tough Mudder active lifestyle sports brand and video content company.”
Athletes from various disciplines will compete in Tough Mudder X, including World’s Toughest Mudder Champions (Ryan Atkins), Regional CrossFit Games athletes/Kill Cliff ambassadors (Jen and Sam Dancer), America Ninja Warriors (Jessie Graff) and more. Reigning champions Hunter McIntyre (12:26.20) and Corinna Coffin (14:56.40) will return to defend their respective titles.
For more information about Tough Mudder X, Tough Mudder X Opens or for interested athletes to sign up to compete, visit toughmudder.com/events/what-is-tmx. For more information on Tough Mudder and to see the 2018 schedule of events, visit toughmudder.com.
